Football Fans Look for Laughs

Mar 8, 2009  •  Post A Comment

What happens to football fans, in terms of their TV viewing, in the days following
“Super Sunday”? Do they experience “Monotonous Monday” or
“Tiresome Tuesday”?

Nielsen IAG set out to determine which TV programs will most engage NFL fans
now that talk of Super Bowl and Pro Bowl gridiron action has faded. Which entertainment
programs will hold their attention until the next football season begins?

Comedies, it turns out, rule among avid NFL fans. “The Game” has
proven to be the most attention-grabbing show of The CW’s lineup among
NFL devotees. After all, what better way to pass the time until draft day than
by watching a sitcom about football players?

Other comedies, including Fox’s “Family Guy,” NBC’s “30
Rock” and CBS’ freshman “Worst Week,” scored as their respective
networks’ most engaging program among passionate football fans.

And top-ranked “Brothers and Sisters”on ABC reminds us that hard-hitting
storylines also are appealing to viewers who enjoy watching real drama unfold
each week on the field.

A higher Program Engagement score translates to higher viewer recall of ads
aired within the program.

The table below lists each broadcast network’s most engaging series so
far this season among avid NFL fans. “Avid” fans are those who indicate
they are “very interested” in the NFL.

Most Engaging Broadcast
Programs Among Avid NFL Fans
Network Program
ABC Brothers and Sisters
CBS Worst Week
CW The Game
Fox Family Guy
NBC 30 Rock

From Nielsen IAG.

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