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Getting a Bounce: Top 10 Local NBA Markets by Household Ratings

Mar 4, 2009  •  Post A Comment

LeBron James isn’t only scoring on the basketball court—he’s also scoring on
the tube. Local ratings for Cleveland Cavaliers games are up 119% to an 8.1
Nielsen household rating, the highest for any time in any market this season.

On the other hand, things are tough in Detroit, where ratings for the Pistons
are down 32%.

Other local-market highlights in the NBA this year:

The Indiana Pacers showed the greatest year-to-year ratings increase through
the All-Star Break. The Pacers have tripled their ratings from 0.6 last year
to 1.8 this year. New Orleans, led by superstar Chris Paul, saw its ratings
climb 160%. The NBA’s two largest markets, New York and Los Angeles, have maintained
the growth trend that started earlier this year. The Knicks are up 18%, while
in L.A., the Lakers are up 12% and the Clippers are up 43%.

Ratings for the top 10 teams are as follows:

Rank Team
2008-09 HH Rating
2007-08 HH Rating
% Change
1. Cleveland
8.1
3.7
119%
2. San Antonio
7.9
6.8
16%
3. Portland
5.6
4.4
27%
4. Utah
5.6
6.3
-11%
5. L.A. Lakers
4.7
4.2
12%
6. Boston
4.0
3.6
11%
7. Detroit
3.8
5.6
-32%
8. Phoenix
3.8
5.0
-24%
9. Houston
2.6
2.5
4%
10. Chicago
2.6
2.5
4%
Source: Nielsen Co., 2009

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