Consumers could cut back their spending on subscription television, broadband and mobile services by $5 billion in the next 12 months in response to the economic downturn, research company In-Stat reports.
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A recent survey found that while most people expected their spending on subscription TV, broadband and mobile would be about the same in the coming year, 15% intend to reduce their spending, the report found.
The study found that broadband service is becoming an integral part of consumers’ lives.
“Some male age groups had 40% to 50% of respondents using a PC while watching TV, and about 30% of females under the age of 40 are also using a PC while watching TV,” said In-Stat analyst Gerry Kaufhold. “New approaches using online Web portals synchronized to a TV program will continue to develop, because they present no new costs. Cable TV operators also face increasing competition from lightweight services that deliver popular cable programming, supplemented by content delivered via broadband.”
In-Stat: Consumer Spending on Broadband May Drop This Year
Mar 9, 2009 • Post A Comment
after decades of raping the public, the cable companies are finally getting some payback. and, most the so-called premium channels are not worth watching unless you have too much time and nothing to do but watch the boob tube. all the time spent watching nonsense could be better used. television and religion are the opiates of the masses.