Promax|BDA’s June Show Promises Obama Adviser, Canoe’s Verklin, More

Mar 22, 2009  •  Post A Comment

Promax|BDA has lined up Obama campaign strategist Jim Margolis, Canoe Ventures CEO David Verklin and other thought leaders for its June conference to talk to television marketers and design professionals about remaining creative in the face of difficult times.
Under this year’s theme of “Leading the New Economy of Marketing and Design,” the agenda will focus on marketers dealing with a slumping economy and the changing media landscape.
Promax said its lineup of speakers has achieved success under tough conditions.
“Through these tumultuous times, marketers are emerging as the true leaders driving success in the entertainment business,” said Jonathan Block-Verk, president of Promax|BDA. “We’re honored to welcome these keynote speakers, representing the most innovative, forward-thinking visionaries in their fields, each with a clear message of what it takes to thrive in today’s marketplace.”
Mr. Margolis will discuss President Obama’s successful political campaign, while Mr. Verklin will talk about how evolving media affects the message it produces.
Tom Kelly, general manager of design consultancy IDEO, will touch on innovation in the marketing industry.
Also on the docket: Facebook’s director of market development, Randi Zuckerberg, discussing advertising and social networking and Hunter S. Thompson art collaborator Ralph Steadman giving a talk entitled “Fear and Loathing in Creativity and Design.”
Other panels and discussions will focus on the current credit crunch and how it has forced creativity to bloom, as well as the development of buzz in marketing.
Promax said its 2009 Design Awards will be given out on the conference’s opening day, June 16. The association’s Promotion and Marketing Awards will be distributed on the closing day, June 18, with a new award: the Don LaFontaine Legacy Award.
The event will take place in New York City at the Hilton New York Hotel.

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