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Sci Fi, or ‘Syfy,’ Moves Into Kids Market

Mar 17, 2009  •  Post A Comment

The Sci Fi cable channel, soon to be renamed Syfy, says it is moving into the youth market by forming a partnership with Acclaim Games and ZooKazoo to develop a series of online games and entertainment destinations.
The partnership will be a part of Sci Fi Ventures, an effort to move the channel into a lifestyle brand that transcends the TV screen.
Alan Seiffert has joined Sci Fi as senior VP of Sci Fi Ventures, effective in May. Mr. Seiffert is now senior VP for business development and partnerships for CNBC Asia Pacific in Singapore. Both Sci Fi and CNBC are owned by NBC Universal.
Acclaim will be creating a Sci Fi label for games with plans to extend those properties to other platforms, products and forms of media. The first Sci Fi game, “Tales of Magic,” is expected to launch on Scifi.com this spring.
ZooKazoo, a virtual world for kids 6 to 12 years old, will create a Sci Fi Club within Zookazoo.com.
“We strive to entertain our consumers with unique imagination-based content across all platforms,” Dave Howe, president of Sci Fi, said in a statement. “Acclaim’s expertise in game development will enable us to provide a deeply immersive and engaging game experience. We are also extremely pleased to partner with ZooKazoo in a historic first move for Sci Fi into the kids market, building a virtual laboratory for young imaginations.”
(Editor: Baumann)

46 Comments

  1. Dave Howe is a massively gronied man amongst mouth-breathing sci-fi (nay SyFy!) fools with this wise move.
    Now all he needs to do is utterly CANCEL that toally flaming skinny Dr. Who. Then and only then will America be safe and pure for the wise and morally superior Republican Party.
    President One-Term must be impeached NOW!!

  2. SyFy you have got to be kidding. The idiot executives that came up with this lame brain idea must be the same #@$@#$# people that run AIG! Oh, I forget, this company is owned by NBC which is GE. GE’s management has already ruined a 125 year old brand with their lousy management! They probably will change the GE brandname, to GeeEee.

  3. GeeEee. That’s a brilliant idea, would you like to come work for us?

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  5. Save Science Fiction on SciFi Cable Channel.
    I just found out that the channel most looked to for Science Fiction will be changing its name to a Polish term that means garbage or sewage. The idea claimed by NBC Universal is to broaden the channels ability to grow a viewer base and to disassociate the channel from all the anti-social GEEKS that are Science Fiction viewers. NBC Universal’s cable networks include USA, SciFi, Sleuth, Chiller and it has an interest in other cable networks as well as the NBC broadcast network.
    This will spell the end of the channel as we once knew it. It is a very sad day for Science Fiction fans, many of whom have been very loyal to watch EVERY program produced for what they believed to be their channel. In the future this channel will just be one of many channels on cable and no longer their main viewing channel. Before long they will no longer look to this channel as the source for Science Fiction. No longer will they just watch the channel to SUPPORT their channel because they will no longer have a channel.
    If NBC wanted a new channel why not change the name of Sleuth or CHILLER networks and leave the one hope Science Fiction fans have had of consistent programing. NBC may gain folks that hate Science Fiction but will lose the core of their viewers. Just a very sad day for Science Fiction viewers and fans and very likely NBC Universal.
    The absolute contempt NBC Universal proves they have for core viewers and all viewers that love Science Fiction programs certainly will make them look elsewhere for something to watch or recommend to others.
    Bonnie Hammer should go work for Lifetime if she HATES Science Fiction fans so much that she does not want to be associated with them. After seeing the video clips of her and researching her commits showing her feelings for GEEKS that live in a basements somewhere and are all anti-social creatures of some kind, she is not the person to program a channel for Science Fiction fans.
    The protest is to NOT watch any LIVE programs on any “NBC” owned networks until this name change is cancelled. Using a DVR or the online sources will deprive NBC the benefit of having a LIVE viewer. This will KILL ratings and ad income and NBC will not be able to operate if already low ratings at NBC go lower as well as weakening the cable operations income with lower ratings. Programs will not have to be missed but only viewed another way instead of live to be part of the LIVE Programs boycott.
    A nation wide boycott of “ALL” NBC Universal owned channels for LIVE programs is being planned to occur at or just before the name change goes into effect and may be tested for changes in ratings before to plan how to best affect NBC’s income and get their attention..

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