USA, Subaru Team for ‘Character With a Cause’ Spot

Mar 23, 2009  •  Post A Comment

USA Network is partnering with Subaru of America to launch its “Zero Landfill” initiative.
As part of the partnership, a 30-second, co-branded TV spot was produced by USA to celebrate Subaru’s “Zero Landfill” automotive plant, the first in the U.S.
The vignette features interviews conducted by USA with plant manager Denise Coogan and her team. It premiered March 16 and will air over a 10-day period.
The initiative is part of USA’s “Character With a Cause” advertising platform, which provides brands with a national platform for socially responsible messages.


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