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BET Taps NASCAR, ‘Crews Control’ Among New Shows, Reveals Centric Titles

Apr 23, 2009  •  Post A Comment

BET is getting into NASCAR nation.
“Changing Lanes,” a series created in partnership with NASCAR Media Group that will search for the sport’s next generation of drivers, was one of the new shows introduced at BET’s upfront presentation Thursday in New York.
Other upcoming series include:
—“The Mo’nique Show,” a nightly talk/variety show featuring the comedian.
—“Crews Control,” a reality series about the life of actor Terry Crews (“Everybody Hates Chris”), his wife, Rebecca, and their five kids;
—“Monica: Still Standing,” a docudrama following the Grammy-winning artist as she balances raising a young family and making her comeback in the music industry.
—“The Hollywood Treatment,” a reality series that pairs celebrities with individuals looking to transform their lives.
BET also announced programming for its new network for African American adults, Centric, which is scheduled to launch in the fourth quarter in about 45 million homes.
Shows on Centric include “Keeping Up With the Joneses,” following high society in Houston; “Model City,” about African American male models trying to make it in New York City; “Real Life Divas” and “Leading Men,” profiling African American women and men who have impacted American culture; and “Urban Living,” an interior design show.
“Coming off a hugely successful first quarter, with viewership on BET up 10% and BET.com page views up 77%, we’re confident that our new programming lineup and brand strategy will allow us to build on our strong momentum,” said Scott Mills, president-chief operating officer, BET Networks. “We’re also extremely excited about the launch of our new network, Centric, which is designed for, focused on and central to the African American adult experience.”

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