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Broadcast TV Revenues Fell 6.3% in 4Q, TVB Says

Apr 1, 2009  •  Post A Comment

Total broadcast TV revenues were down 6.3% in the fourth quarter of 2008, according to a Television Bureau of Advertising report.
Network TV posted the biggest decline for the quarter at 9.3%, while local broadcast TV was down 3.4% for the quarter and 2.4% for the year. Syndicated TV was flat for the quarter, but increased by 6.5% for the year.
For TVWeek’s comprehensive coverage of how the recession is affecting the TV industry, visit the Economic Crisis Navigator page.
Total broadcast television ad revenues fell 0.4% in 2008.
Automotive, the No. 1 advertising category on local broadcast TV, was down 29.3% in the fourth quarter. The No. 2 category, political, was up more than sevenfold thanks to the presidential election. Communications/telecommunications, government and organizations, financial and schools, and colleges and camps also were up. Car and truck dealers, the No. 7 category, took a big hit, dropping 32.8%, while restaurants, insurance and furniture stores also declined during the fourth quarter.
(Editor: Baumann)

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