Digital-Unready Households Down Slightly to 3.6 Mil, Nielsen Says

Apr 16, 2009  •  Post A Comment

Some 3.6 million or 3.2% of U.S. television households are still completely unready for the digital transition on June 12, according to data collected by Nielsen.
The number represents a slight decrease from the 3.8 million U.S. households that were completely unprepared, according to data provided earlier this month.
For TVWeek’s comprehensive coverage of the digital television transition, visit the DTV Switch Navigator page.
Albuquerque-Santa Fe, N.M., remains the least ready of 56 local metered markets, with 9.1% of households completely unprepared. Dallas-Fort Worth is second with 6.3% of households unready. Meanwhile, Providence, R.I.-New Bedford, Mass. is now completely ready for the digital switch and fewer than 1% of households in Hartford and New Haven, Conn., are unprepared.
The number of completely unready households among African-Americans, Hispanics and those under 35 years of age all decreased from Nielsen’s last report. However, the three groups still represent the most unready demographics.

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