Rehr Points to Television’s Strengths in NAB Opening Keynote

Apr 20, 2009  •  Post A Comment

NAB President-CEO David K. Rehr recognized the television industry’s ability to forge ahead and spur innovation in a tough economic climate during his keynote opening address at the 2009 NAB Show today in Las Vegas.
“From moving 3-D viewing into the home to incorporating FM chips in cell phones to exploring all the possibilities of the Internet,” Mr. Rehr said, “we are planning for the future and seizing opportunities in this digital age.”
Mr. Rehr pointed out that the digital television transition has given “TV broadcasters the opportunity to rebrand and reinvent.” Broadcasters also have made strides in bringing local, digital broadcast TV to mobile and handheld devices, which could provide them with additional advertising and search revenue in the future.
“By 2012, we expect 130 million phones and 25 million media players will be able to receive mobile television,” Mr. Rehr said. “An NAB study concluded that TV broadcasters could see incremental revenue of more than $2 billion after 2012 with mobile DTV. I believe the revenue upside is probably greater than we can even imagine.”
Mr. Rehr urged broadcasters to make the best use of their resources, “work together to continue to accelerate technology and think of our business in new ways” and “maintain a realistic optimism” in these tough economic conditions.
“You know, nearly every industry in America faces tough economic times, but I have to tell you, right here, right now, not many of them are as well-positioned to succeed as we are,” he said.
“Viewership is increasing. In fact, it’s up 7% since 2000. And though we’re providing more platforms for consumers to enjoy our content, 99% of video viewing was done on television in the past year. That speaks to our continued strength,” he said. “Broadcast TV stations are on the path to achieve $1.3 billion in interactive sales, a 26% growth rate this year. And in broadcast TV, we often forget the strength of our content.”


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  3. Hey Dave! Be sure to give a complete run-down on how GRATE HD Radio is!!! Especially on the AM band (or did you forget there is such a broadcast band?)!

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