Vaseline Aloe Fresh to Sponsor Lifetime’s ‘Maneater’ Miniseries

Apr 7, 2009  •  Post A Comment

Unilever’s Vaseline Aloe Fresh will be the presenting sponsor of Lifetime’s upcoming miniseries “Maneater.”
Promotion of the brand on Lifetime will begin later this month, with a national sweepstakes launching May 1. Vaseline Aloe Fresh also will be mentioned in tune-in spots for the show, which debuts May 30.
Once the show starts, Vaseline Aloe Fresh will be integrated into the miniseries and into branded content vignettes featuring Sarah Chalke, the star of “Maneater.”

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