ZillionTV, MillerCoors Form Ad Partnership

Apr 1, 2009  •  Post A Comment

MillerCoors has formed an advertising partnership with ZillionTV, a personalized TV platform that allows viewers to choose how they want to watch programs.
ZillionTV allows viewers to select advertising categories based on their preferences, which will determine which ads are delivered to the viewer. Depending on the options offered by the content owner, users of the service can watch targeted and addressable ad-supported programs for free, rent content for a fee or “buy to own.”
The partnership will allow MillerCoors to leverage ZillionTV’s advertising video on demand (AVOD) model to target specific audiences based on geography, demographics and consumer preferences. MillerCoors will be able to receive real-time consumer feedback, test campaigns and gauge consumer adoption.
“MillerCoors is widely recognized for creative advertising and its commitment to innovative and emerging advertising models,” Bonnie Stone, senior VP of advertising for ZillionTV, said in a statement. “We are thrilled that such a prominent brand has identified ZillionTV’s AVOD platform as a valuable medium to deliver addressable and interactive television advertising.”


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