It pays to advertise in ABC’s top drama, “Grey’s Anatomy.” According to TiVo’s StopWatch ratings service, eight of the top 10 most-watched commercials aired during the medical show.
But TiVo notes the most-watched commercial didn’t air in the top-rated episode of the series, which appeared March 26, and that only four of the 30-plus ads that aired that night made the list at all.
“This data reinforces, as it does every month, that paying to be in the No. 1 program does not necessarily mean you will get the highest commercial audience,” said Todd Juenger, VP and general manager of TiVo Audience Research & Measurement.
The list of the top 10 commercials follows:
Total Viewing—March 2008
| Commercial | Show | Airdate | Rating |
| 1. Paramount "I Love You Man" | Grey’s Anatomy | March 19 | 13.4 |
| 2. Carnival Cruise Line | Grey’s Anatomy | March 26 | 12.9 |
| 3. Dove Go Fresh Body Wash | Grey’s Anatomy | March 26 | 12.7 |
| 4. Old Navy Clothing Store Women | Grey’s Anatomy | March 12 | 12.7 |
| 5. Summit Entertainment "Knowing" | Grey’s Anatomy | March 19 | 12.5 |
| 6. Citibank Consumer Services | Grey’s Anatomy | March 12 | 12.5 |
| 7. Sony Pictures "Angels & Demons" | Grey’s Anatomy | March 26 | 12.4 |
| 8. Discover Card Online | Grey’s Anatomy | March 26 | 12.1 |
| 9. Ford Motor Fusion Hybrid | American Idol | March 10 | 12.1 |
| 10. Apple Macbook | American Idol | March 10 | 11.8 |
| Source: TiVo’s StopWatch Ratings Service | |||
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