‘Fashion Show’ Enlists Multiplatform Sponsors

May 4, 2009  •  Post A Comment

Tresemme and Propel vitamin water have signed on as multiplatform sponsors for Bravo’s “The Fashion Show.”
Two additional sponsors, a wireless carrier and a health and beauty company, will be revealed during the show’s run, which premieres May 7.
The sponsorships calls for brand exposure on-air and online. Tresemme will sponsor customized on-air vignettes and behind-the-scenes footage on BravoTV.com from the show’s Tresemme branded hair salon.
Propel’s sponsorship will feature tagged tune-ins and billboards, as well as support for Bravo’s custom vignettes with clothing experts.
Harper’s Bazaar is the show’s magazine partner.


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