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Fuse Goes All Out for Dave Matthews Band

May 13, 2009  •  Post A Comment

MSG Entertainment and Fuse will air a live Dave Matthews Band concert from New York’s Beacon Theater on June 1.
The concert will be presented commercial-free in high definition on the music network.
Fuse will follow up the concert with seven days of original programming about the band, including the documentary “Dave Matthews Band: The Road to Big Whiskey.” The four-part documentary and additional programming will support the June 2 release of the band’s new CD, “Big Whiskey and the GrooGrux King.”
“Fuse is celebrating the release of the Dave Matthews Band’s eighth studio album with an entire week dedicated to the band,” Mike Bair, president of MSG Media, said in a statement. “By combining MSGE’s legendary venues and marketing power, along with Fuse’s national reach of 65 million homes, we’re providing an immersive TV experience for Dave Matthews Band’s fans that goes beyond the show. From a live concert at the legendary Beacon Theater to an intimate documentary taped at Radio City Music Hall, this is the kind of comprehensive 360-degree marketing and content partnership we offer artists to reach their fans and look forward to expanding this strategy with more musicians in the coming months.”

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