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History Special to Reveal Revolutionary Fossil, Sponsored by Ally Bank

May 19, 2009  •  Post A Comment

History plans to air a special on the discovery of a 47 million-year-old primate fossil that scientists say will revolutionize the understanding of evolution.
“The Link” will air May 25 at 9 p.m., with limited commercial interruptions under a sponsorship arrangement with Ally Bank, the new name for GMAC.
The special was put together over the past year under intense secrecy. Marketing of the series also was put together in secrecy because Ally’s new name wasn’t ready to be made public until Monday.
The fossil, dubbed “Ida,” was unveiled today at New York’s Museum of Natural History by officials of A&E Television Networks, scientists from the University of Oslo and the Senckenberg Research Institute and Mayor Michael Bloomberg.
“This is a history-making story and History is honored to be working with the brilliant team of scientists who have uncovered one of the most important paleontological finds of both this generation and perhaps many to come,” said Nancy Dubuc, executive VP and general manager of History. “History has a rich tradition of collaborating within the scientific community to give work of this magnitude greater meaning and a national platform.”

17 Comments

  1. This sounds great! I miss finding these types of big shows on Discovery. Really glad History is doing stuff like this now.

  2. I have been trying to set my DVR to record The Link special to air on Mon, May 25, at 9 p.m., but the show scheduled on the cable guide says that on The History Channel in that time slot there is a show called Monster Quest. Does anyone know if maybe the cable guide just has not updated what will actually be showing during that time slot?

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