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‘Maury’ Talks to Teens

May 3, 2009  •  Post A Comment

NBC Universal’s “Maury” is teaming with the National Campaign to Prevent Teen and Unplanned Pregnancy to promote awareness of the issues surrounding such pregnancies.
The kickoff of the partnership begins May 6 with an episode about teenagers who are desperately trying to become pregnant.
Paul Faulhaber, executive producer of “Maury,” said the show runs the teens through a “baby boot camp” of sorts, as they spend a day taking care of living (and generally crying) infants under the watchful eye of the babies’ mothers.
“These kids take care of a baby. They don’t even last an hour,” Mr. Faulhaber said. “We like to burst that fantasy bubble of motherhood for them.”
Mr. Faulhaber said the intention is to have the teens look after babies for eight to 10 hours, but added they’ve never gotten past two hours because the overtaxed teens end up calling it off.
Mr. Faulhaber said “Maury” is a good platform for the campaign’s message because many of the show’s topics revolve around teenage pregnancy, particularly paternity disputes, a “Maury” staple.
While the audience for syndicated programming generally tends to skew older, Mr. Faulhaber said the hope is that the program will reach at-risk teens and their parents.
The partnership between the two groups will continue into next season, as show producers are hoping to include the campaign in future show topics. Mr. Faulhaber said “Maury” is currently out of production, but producers are looking forward to discussing topics with the campaign this summer.
Also included in the partnership are in-show billboards and campaign information on the “Maury” Web site, mauryshow.com.
In addition, Mr. Povich will moderate a panel Tuesday in Washington, D.C., about unplanned pregnancies.

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