Dodge Joining Slew Of Import Autos With Super Bowl Ad

Jan 14, 2010  •  Post A Comment

Bradford Wernie
Automobile News (as posted on Adage.com)

In a year when Super Bowl advertising will be dominated by automotive imports, Dodge has signed on as the first domestic brand for the big game.

Dodge will air a 60-second commercial on the Feb. 7 telecast this year, said Olivier Francois, lead executive for marketing of all Chrysler Group brands as reported by Automotive News. "It looks like the ad we have today," said Mr. Francois at the Detroit auto show Monday. "It sends a message of irreverence, passion for cars and fun to drive."

The commercial is being created by the new advertising agency for Dodge brand, Wieden & Kennedy, Portland, Ore.

Chrysler Group’s brands have not run a national ad on the Super Bowl for several years, though they have run regional commercials in recent years during the game. The last national Super Bowl spot was in 2005 and featured the Dodge Magnum.

More Super Bowl 2010 News

Since General Motors Corp. has bowed out of the game, the advertising field this year will be crammed with imports, including Volkswagen, Honda, Hyundai and Kia. To date, Dodge is the sole domestic auto slated to advertise in Super Bowl XLIV.

Under new management led by Fiat, Chrysler has turned its advertising strategy upside down. The company dismissed longtime ad agency BBDO, which handled ads for all brands, and appointed individual agencies for each brand.

In October, Chrysler announced it would market the Ram brand for commercial vehicles separately from Dodge. Chrysler executives believe they can give the Dodge brand more room to breathe by marketing Ram separately. #


  1. I find it interesting that now that Government Motors is using the bailout money to hire political cronies at 6 figure incomes, instead of buying time in what is on record as the largest marketing time slot in America.

  2. Thanks for your visiting this http://www.glamour-watch.com/tag-heuer-watches online store.

  3. I would like to start my own blog one day. This was a really nice blog that you made here. Keep up the success 😛

  4. Keep focusing on your blog. I love how we can all express our feelings. This is an extremely nice blog here 🙂

  5. I really like the colors here on your blog. did you design this yourself or did you outsource it to a professional?

  6. Great wordpress blog here.. It’s hard to find quality writing like yours these days. I really appreciate people like you! take care and see you soon

  7. I really like the colors here on your blog. did you design this yourself or did you outsource it to a professional?

  8. Kudos to you! This is a really good blog here and I love your style of writing. How did you get so good at blogging?

  9. I am extremely impressed with your writing skills and also with the layout on your blog. Is this a paid theme or did you customize it yourself? Either way keep up the nice quality writing, it’s rare to see a nice blog like this one these days.. 🙂

  10. hey was just seeing if you minded a comment. i like your website and the thme you picked is awesome.

  11. This is good info! Where else can if ind out more?? Who runs this joint too? Keep up the good work 🙂

  12. This is the best blog I’ve ever seen in my life! I really appreciate you taking the time out of your busy day to share your this with everyone.

  13. Nice blog here! Also your website loads up fast! What host are you using? I wish my website loaded up as fast as yours lol

  14. Amazing freakin blog here. I almost cried while reading it!

  15. I love the way you write and also the theme on your blog. Did you code this yourself or was it done by a professional? I’m very very impressed.

  16. Interesting thoughts here. I appreciate you taking the time to share them with us all. It’s people like you that make my day 🙂

  17. Can I just say what a comfort en route for come across someone who in fact is familiar with what theyre discussion regarding on top of the online. You certainly recognize how toward bring an issue to light and make it important. Additional public need to study this and understand this side of the narrative. I cant believe youre not more well-liked because you definitely have the gift.

  18. Hej all,
    This is my second reply here. So i need tell you this, this article is so great, but i have error with rss feed is this working here?. Can people help me.

Your Comment

Email (will not be published)