Logo

TVGuide.com Becomes Website for TVGuide Magazine

May 24, 2010  •  Post A Comment

By Nat Ives
Advertising Age

TV Guide magazine has struck a deal with the TV Guide Network and TVGuide.com, properties that have operated under a different owner since Macrovision sold the TV Guide brand in two pieces.

The deal restores content from the magazine, which is owned by Open Gate Capital, to the TVGuide.com website, which Lionsgate bought along with the cable network. It adds print subscription offers to TVGuide.com and calls for plenty of cross-promotion among all three platforms.

Despite promotion on the cover and pages of the magazine, TVGuideMagazine.com never became a big consumer draw, attracting just 103,000 visitors in April, while 7.8 million people visited TVGuide.com, according to ComScore. Now the cover and pages will point readers to TVGuide.com, a site still owned by another company.

"We will remain separate companies, but basically we’re doing this so we can do more together than apart, particularly in the area of driving readership, viewership and visitors to the various platforms," said Jack Kliger, senior advisor to OpenGate Capital, the magazine’s owner.

"It’s a consumer-driven deal," said Michael Mahan, exec VP for corporate development and strategy at the TV Guide Network and TVGuide.com.

Still separate Macrovision split the magazine from the other properties when it took them all to market in 2008 because it thought the cable channel and website would receive higher bids unencumbered by the magazine, which had lost more than $20 million the year before.

TV Guide magazine –once the centerpiece of a $3 billion acquisition by Rupert Murdoch—fetched just $1 from OpenGate Capital plus the assumption of liabilities. The TV Guide Network and TVGuide.com, on the other hand, commanded $255 million from Lionsgate, the independent film and TV company. Lionsgate later defrayed its costs by selling a 49% stake in the properties to One Equity Partners for $123 million.

Although the pact reassembles cross-marketing and promotional abilities that had ended with the split, it does not give the platforms the ability to sell each other’s ad inventory. It also doesn’t preclude editorial partnerships with other entertainment brands—such as "Hollywood’s Hottest Moms," a recent collaboration between TV Guide Network and OK magazine.

"The businesses remain separate and distinct, the editorial teams remain separate and distinct, and the ad sales teams remain separate and distinct," Mr. Mahan said.

63 Comments

  1. OK, reading this makes me feel better, because I was concerned and confused and worried about what had happened to tvguidemagazine.com. Personally I thought they had a fantastic website and I loved all of their content and though I see tvguide.com is, thankfully carrying ask matt, and Keck, and other wonderful TVG people, I’m hoping you won’t remove all of the great things they reported on like Matt Roush’s Recaps, The TV Week in Review, and other such stellar blogs.

  2. Thanks for the article, this now makes alot more sense…i couldnt figure why my link get going to tvguide.com when i knew they were separate

  3. Informative information and excellent posts you have!

  4. Very good text. I’ve found your site via Google and I’m really glad about the information you provide in your articles.

  5. Informative information and excellent posts you have!

  6. Excellent job.

  7. Thanks for your visiting this http://www.hello-free.com/freebies online store.

  8. Thank you for a great post

  9. PPC Revenge 2.0- Magnificent piece of writing, I share the same views. I wonder why this valuable planet we all share genuinely does not wonder like me together with the webpage master 🙂

  10. Thank you for a great post

  11. Wonderful to read!

  12. Apple now has Rhapsody as an app, which is a great start, but it is currently hampered by the inability to store locally on your iPod, and has a dismal 64kbps bit rate. If this changes, then it will somewhat negate this advantage for the Zune, but the 10 songs per month will still be a big plus in Zune Pass’ favor.

  13. I cant believe the NHL is going to risk losing one of the best players in his prime to the nHL

  14. What is your address and phone number. We need to contact you concerning status of subsciption. Your new customer does not have access to a computer.

  15. This is good info! Where else can if ind out more?? Who runs this joint too? Keep up the good work 🙂

  16. This is good info! Where else can if ind out more?? Who runs this joint too? Keep up the good work 🙂

  17. You are such an amazing writer. Wishing you a strength and peace that surpasses all understanding as you continue to walk the high road … you are amazing, and I honor you for being YOU! You represent grace and dignity … with a smile that melts anyone blessed to be on the receiving end of it. God Bless you Always, Carrie!!!!

  18. I love your blog.. very nice colors & theme. Did you create this website yourself or did you hire someone to do it for you? Plz reply back as I’m looking to create my own blog and would like to know wheere u got this from. thanks

  19. Neat blog layout! Very easy on the eyes.. i like the colors you picked out

  20. Amazing freakin blog here. I almost cried while reading it!

  21. I really like the colors here on your blog. did you design this yourself or did you outsource it to a professional?

  22. What kind of matter really, thank you for sharing, we have a common interestwholesale cheap nhl nfl jerseys.

  23. Dreamin. I love blogging. You all express your feelings the right way, because they are your feeling, focus on your blog it is great.

  24. Kudos to you! This is a really good blog here and I love your style of writing. How did you get so good at blogging?

  25. I saw a program regarding that on television at the weekend. Thanks for explaining it more thoroughly

  26. This is the best blog I’ve ever seen in my life! I really appreciate you taking the time out of your busy day to share your this with everyone.

  27. A definitely excellent article by you my friend. We have bookmarked this page and will appear back following several days to verify for any new posts that you just make.

  28. This amazing is one of the most beneficial blog post that My spouse and i have look at till date on this valuable concern. Incredibly descriptive nevertheless to the point whilst not having any specific fluff.

  29. You make blogging look like a walk in the park! I’ve been trying to blog daily but I just cant find writing material.. you’re an inspiration to me and i’m sure many others!

  30. Interesting thoughts here. I appreciate you taking the time to share them with us all. It’s people like you that make my day 🙂

  31. High quality info here! Keep up the great work. I love the feelings being expressed.

  32. Great wordpress blog here.. It’s hard to find quality writing like yours these days. I really appreciate people like you! take care and see you soon

  33. Neat blog layout! Very easy on the eyes.. i like the colors you picked out

  34. Despite many opinions, better researched content articles still deliver in subscribers like me. You presented total knowledge of the theme subject and my sentiments are now complete after reading your post. Please preserve up the delightful work and that i will subscribe for your rss nourish to be advised of any inflowing postings.

  35. Hey how are you doing? I just wanted to stop by and say that it’s been a pleasure reading your blog. I have bookmarked your website so that I can come back & read more in the future as well. plz do keep up the quality writing

  36. I just subscribed to your rss feed after reading this piece! Can you say more about the topic in future posts?

  37. You certainly have some agreeable opinions and views. Your blog provides a fresh look at the subject.

  38. Great blog!! You should start many more. I love all the info provided. I will stay tuned 🙂

  39. Great wordpress blog here.. It’s hard to find quality writing like yours these days. I really appreciate people like you! take care and see you soon

  40. Neat blog layout! Very easy on the eyes.. i like the colors you picked out

  41. I love the expression. Everyone needs to express there own opinion and feel free to hear others. Keep it up 🙂

  42. Way to focus and straight to your point, i love it. Keep up the work people. Dont let anyone stop us bloggers.

  43. I love the expression. Everyone needs to express there own opinion and feel free to hear others. Keep it up 🙂

  44. Interesting thoughts here. I appreciate you taking the time to share them with us all. It’s people like you that make my day 🙂

  45. Way to focus and straight to your point, i love it. Keep up the work people. Dont let anyone stop us bloggers.

  46. Hey how are you doing? I just wanted to stop by and say that it’s been a pleasure reading your blog. I have bookmarked your website so that I can come back & read more in the future as well. plz do keep up the quality writing

  47. This is the best blog I’ve ever seen in my life! I really appreciate you taking the time out of your busy day to share your this with everyone.

  48. Thanks for sharing such useful information.

  49. Neat blog layout! Very easy on the eyes.. i like the colors you picked out

  50. High quality info here! Keep up the great work. I love the feelings being expressed.

  51. I love the way you write and also the theme on your blog. Did you code this yourself or was it done by a professional? I’m very very impressed.

  52. I love your blog.. very nice colors & theme. Did you create this website yourself or did you hire someone to do it for you? Plz reply back as I’m looking to create my own blog and would like to know wheere u got this from. thanks

  53. Nice blog.keep up the good work.

  54. Wow, amazing blog layout! How long have you been blogging for? you make blogging look easy.

  55. Kudos to you! This is a really good blog here and I love your style of writing. How did you get so good at blogging?

  56. You make blogging look like a walk in the park! I’ve been trying to blog daily but I just cant find writing material.. you’re an inspiration to me and i’m sure many others!

  57. At 1st look, I thought it was really cool. On 2nd glance, it’s REALLY cool. Burnley +1, cognoscenti fail!

  58. I am extremely impressed with your writing skills and also with the layout on your blog. Is this a paid theme or did you customize it yourself? Either way keep up the nice quality writing, it’s rare to see a nice blog like this one these days.. 🙂

  59. You make blogging look like a walk in the park! I’ve been trying to blog daily but I just cant find writing material.. you’re an inspiration to me and i’m sure many others!

  60. I love your blog.. very nice colors & theme. Did you create this website yourself or did you hire someone to do it for you? Plz reply back as I’m looking to create my own blog and would like to know wheere u got this from. thanks

  61. Wow, amazing blog layout! How long have you been blogging for? you make blogging look easy.

  62. Dreamin. I love blogging. You all express your feelings the right way, because they are your feeling, focus on your blog it is great.

  63. This is the best blog I’ve ever seen in my life! I really appreciate you taking the time out of your busy day to share your this with everyone.

Leave a Reply to real time systems Cancel Reply

Email (will not be published)