Congratulations to All of Our Winners!
We are pleased to announce the winners for the most outstanding promotion, marketing and design work in local broadcast! The excitement for the competition was phenomenal as was the energy at the awards show in Las Vegas during the PromaxBDA Station Summit. Please scroll down for a complete list of winners.TELEVISION – VIDEO PRESENTATION
LOCAL STATION/ PLATFORM BRANDING/IMAGE PROMOTION
GENERAL BRANDING/IMAGE
GOLD
Real New Yorker- Umbrella
NY1
SILVER
11’s in the City
WPIX
GENERAL BRANDING/IMAGE CAMPAIGN
GOLD
Always
WCCO-TV
SILVER
PIX 11’s Around Town
WPIX
HOLIDAY/SPECIAL EVENT PROMOTION
GOLD
CTV BC – Believe Image
CTV Creative Agency –
Mr.Met’s Ready
WPIX-TV
TELEVISION – VIDEO PRESENTATION
CONTENT PROMOTION
PROGRAM PROMOTIONAL SPOT: IN-HOUSE SPECIFIC
GOLD
A Dreidel in the City
WPIX
SILVER
FOX 50 September Spectacular
FOX 50
PROGRAM PROMOTIONAL CAMPAIGN: IN-HOUSE SPECIFIC
GOLD
The Revolution Will be Curbed Campaign
Pix11 – WPIX
SILVER
Weather on the 1s Campaign
NY1
PROGRAM PROMOTIONAL SPOT: OUT-OF-HOUSE SPECIFIC
GOLD
10 News Image Spots, Spring Campaign — NBC
2010
GOLD
The 33 News Image 2010 – "Here’s Why"
KDAF-TV
SILVER
GRAVESTONE
FIRST COAST NEWS
SPECIAL NEWS REPORT OR EVENT PROGRAMMING
(ENVIRONMENTAL, POLITICAL DEBATES, ETC.)
GOLD
WVEC "Bottled Water"
WVEC
SILVER
CTV
CTV Creative Agency –
GOLD
Out of Bounds Campaign — NBC DFW
NBC DFW/Mo Mother
OHL and Little Man
LIVE EVENT SPOT
GOLD
CTV
CTV Creative Agency –
CP24 – SANTA CLAUS PARADE: HE’S COMING
CTV Creative Agency/CP24 –
GOLD
The Revolution Will be Curbed
Pix11 – WPIX
SILVER
The Office – New Time (Sex/Six)
ENTERTAINMENT PROGRAM SPOT
GOLD
LXNY Next — NBC
FOX 50 September Spectacular
FOX 50
HOLIDAY/SEASONAL/SPECIAL EVENT PROGRAM SPOT
GOLD
CP24 – TRASH TALK
CTV Creative Agency/ CP24
CP24 – SANTA CLAUS PARADE: HE’S COMING
CTV Creative Agency/ CP24
GOLD
CP24 – YOUR VOTE
CTV Creative Agency/CP24 –
Bare Fists Reality Show
Mexicanal Producciones
DAYTIME PROGRAM SPOT
GOLD
Ellen Move
WRC/NBC4
SILVER
Rachael Ray
WOAI-TV
DAYPART/BLOCK OF PROGRAMS SPOT
GOLD
Simpsons/Family Guy Allergies
WNUV The CW
Picking You Up in the Morning
WOAI-TV
"BEHIND THE SCENES" PROMOTION – LONG/SHORT FORMAT
GOLD
FOX6 SIDELINE – TEAMWORK
FOX6 WBRC
SILVER
Allan Gregg – Go Public – Listen To This
TVO
STUNT PROMOTION – ON-AIR ONLY
GOLD
CP24 – SANTA CLAUS PARADE: HE’S COMING
CTV Creative Agency/CP24 –
Hawking at the Perimeter
TVO
INTERSTITIAL/"PROMO-TAINMENT"/PROGRAM WRAPS CAMPAIGN
GOLD
Good Day
CBS Television- KMAX
SILVER
The
TVO
ON-AIR CONSUMER TIE-IN PROMO
GOLD
CTV
CTV Creative Agency –
Lucky rice
NY1
PUBLIC SERVICE ANNOUNCEMENT
GOLD
CP24 – PRIDE KYLE RAE
CTV Creative Agency/CP24 –
Earth Week — NBC
GOLD
Pro-Social Campaign — NBC
Green Week — NBC
TELEVISION – VIDEO PRESENTATION
SYNDICATED/DISTRIBUTED PROGRAM CATEGORIES
PROGRAM PROMOTION SPOT OR CAMPAIGN: ENTERTAINMENT
GOLD
WNAC: TMZ on the Street
WNAC
SILVER
Cash Cab on MyTV9
WCTX MyTV9
PROGRAM PROMOTION SPOT OR CAMPAIGN: COMEDY
GOLD
Comedy Classics Campaign
WISH-TV
SILVER
The Office – New Time (Sex/Six)
TELEVISION – VIDEO PRESENTATION
TRADE OR INTERNAL MARKETING
SALES/DEMO REEL
GOLD
wtnh.com Digital Media Kit
WTNH-TV
SILVER
The CW Twin Cities Production Reel
The CW Twin Cities WUCW 23 – Sinclair Broadcast Group
TELEVISION – VIDEO PRESENTATION
SPECIAL CATEGORIES
SOMETHING FOR NOTHING
GOLD
FOX 50 September Spectacular
FOX 50
SILVER
Storm Team 8 Weather Shaker
WFLA-TV
FUNNIEST PROMO
GOLD
CP24 – TRASH TALK
CTV Creative Agency/CP24 –
Emmys Spot — NBC LA
NBC LA/ Mother
TELEVISION – VIDEO PRESENTATION
CRAFT CATEGORIES
EDITING: TELEVISION/VIDEO PRESENTATION
GOLD
CP24 – XMAS WISH: FROG’S JOURNEY
CTV Creative Agency/CP24 –
CP24 – SANTA CLAUS PARADE: HE’S COMING
CTV Creative Agency/CP24 –
GOLD
KING 5 News "Promise"
KING TV
SILVER
CTV BC – Believe Image
CTV Creative Agency –
GOLD
CP24 – SANTA CLAUS PARADE: HE’S COMING
CTV Creative Agency/CP24 –
CP24 – XMAS WISH: FROG’S JOURNEY
CTV Creative Agency/CP24 –
DESIGN
GOLD
FOX 50 September Spectacular
FOX 50
SILVER
KCAL9 Dodgers Regular Season – "I Pledge"
KCBS KCAL TV
USE OF AN ORIGINAL MUSIC COMPOSITION IN A PROMO
GOLD
KTSF music
Systematic Design Inc.
SILVER
VENGAN ESOS CINCO PAISANO
Mexicanal Producciones
MUSIC PACKAGE/POST SCORE OR INSTRUMENTAL THEME
WITH OR WITHOUT VOCALS
GOLD
WGNO-TV God Bless
SILVER
It’s All About Early Morning Image Campaign
Stephen Arnold Music
SOUND DESIGN
GOLD
WANE Severe Weather Image
WANE/LIN Media
SILVER
FOX 50 September Spectacular
FOX 50
OUTDOOR, OUT-OF-HOME, PRINT AND POSTER
GENERAL CONTENT PROMOTION
CONSUMER PRINT AD CAMPAIGN
GOLD
Pix News at Ten: Print Campaign
Tribune Creative Group
SILVER
Think Global
Shaw Media – Global
GOLD
NBC LA/Mother
Fritz Coleman/Comedian — NBC LA
NBC LA/ Mother
GOLD
Vance: Real. Experience — NBC
Think Global
Shaw Media – Global
TELEVISION/VIDEO PRESENTATION: GENERAL ENTERTAINMENT
ART DIRECTION & DESIGN: PROGRAM/TOPICAL PROMO
GOLD
Fun in the Morning
KDFW FOX 4
SILVER
Star Pig vs. Boar-Dumb
WSTR-TV
ART DIRECTION & DESIGN: IMAGE PROMO
GOLD
6 Minutes
FOX6 WBRC
SILVER
Luxe Lounge
KNVA The CW
GOLD
FOX 50 Next MasterChef
FOX 50
SILVER
Fantastic Fest
KNVA The CW
GOLD
TV38: The Block Id Campaign
WSBK
SILVER
KTSF ID
Systematic Design Inc
GENERAL ENTERTAINMENT: PROGRAM PACKAGE
GOLD
INDY style graphics package
wish-tv
SILVER
Mass Appeal Open
WWLP
WEBSITE PROMOTION: VIDEO-BASED
GOLD
Faces of NBCMiami.com
NBC
Faster – Cleaner
WZZM 13 Gannett
TELEVISION/VIDEO PRESENTATION: NEWS
ART DIRECTION & DESIGN: IMAGE PROMO (NEWS)
GOLD
Beat Campaign
WRC/NBC4
SILVER
KOMO News Network
KOMO Television
ART DIRECTION & DESIGN: INFORMATIONAL GRAPHICS (NEWS)
GOLD
Global News Skytracker Weather
Global News
SILVER
CTV Vancouver 2010 Winter Olympic Games Weather Graphics
CTV Creative Agency –
GOLD
Rock-n-Roll Treasure
NBC ArtWorks/ KNBC
SILVER
MN Original Main Title
Splice/ PBS
TELEVISION/VIDEO PRESENTATION: SPORTS
SPORTS: OPEN/TITLES/BUMPERS
GOLD
Comcast Sports Group – Live Event Animations 2010
Comcast Sports Group
SILVER
2010 World Series Bumper
NBC ArtWorks/ KXAS
SCENIC CATEGORIES
SET DESIGN
GOLD
Global News – Local Virtual Set
Global News
SILVER
The 33 News HD Set 2010
FX Design Group and KDAF-TV
INTERACTIVE MEDIA CATEGORIES
ART DIRECTION & DESIGN: PSA
GOLD
Earth Week — NBC
Streets of My Lolo
ABS-CBN International
ON-AIR COMMERCIAL ADVERTISEMENT
GOLD
CTV BC – Jazz Fest
CTV Creative Agency –
Lucido I Do
WXYZ-TV
SHORT SUBJECT
GOLD
Green Week Majora Carter Vignette — NBC
Green Week Butcher Vignette — NBC
NBC Local Media/ Mother
SILVER
NBC New York/Mother
SILVER
SILVER
NBC
NEWS: OPEN/TITLES/BUMPERS
SILVER
ART DIRECTION & DESIGN: ID
ART DIRECTION & DESIGN: SPECIAL EVENTS PROMO
SILVER
NBC
OUTDOOR/ENVIRONMENTAL/TRANSIT AD CAMPAIGN
SILVER
OUTDOOR/ENVIRONMENTAL/TRANSIT AD
Stephen Arnold Music
SILVER
DIRECTING: TELEVISION/VIDEO PRESENTATION
COPYWRITING: TELEVISION/VIDEO PRESENTATION
SILVER
SILVER
NBC Local Media/ Mother
SILVER
NBC Local Media/ Mother
PUBLIC SERVICE ANNOUNCEMENT CAMPAIGN
NBC Miami/Mother
SILVER
SILVER
SILVER
SILVER
SILVER
NON-FICTION/REALITY PROGRAM SPOT
SILVER
SILVER
NBC New York/Mother
COMEDY PROGRAM SPOT
SILVER
SILVER
SPORTS PROGRAM SPOT (NOT A LIVE EVENT/GAME)
NEWS/INFORMATION PROGRAM SPOT
NBC Chicago/Mother
SILVER
NBC Chicago/Mother
SILVER
2011 Winners Announced for the Inaugural PromaxBDALocal Awards!
Poor branding is all over. Too bad we see the same cliche’ branding. Seems that too many are using ‘network templates’ for graphics, same old slogans ad nauseam. Yes, this is also with ownerships being switched. Seems that originality is not a premium anymore. From logos, to slogans, to graphic packages, and even same actors in bad spots, doing promos… from video clip art…. it’s all the same… bad bad bad.
I understand WNWO 49 (NBC24 Toledo) is making a transition in to HD and a new logo. I hope they are going to do it right…. originality is key. This is from logo to reporters, slogan to anchor desk and even graphics ACTUALLY being in HD (unlike WTOL11, who upscales SD graphics to HD).
WNWO, please treat your viewers right, the first try… and the ratings could follow quickly… and you will become a player once again.
Don’t get caught in the “cliche’ trap” as most of the stations in the US are.