Fox Wraps Upfront, Concluding Broadcast Negotiations — Got Rate Increases of 7% to 9%, Ad Buyers Say

Jun 14, 2012  •  Post A Comment

By Brian Steinberg
Advertising Age

News Corp.’s Fox network has completed its upfront negotiations, with the volume of dollars committed roughly flat with the network’s performance in last year’s negotiations, according to a person familiar with the situation. Fox last year secured between $1.98 billion and $1.99 billion in upfront commitments, according to Ad Age estimates.

The network, whose wrap-up is the last to be disclosed, caps off what appears to be a flat upfront session, in which advertisers declined to increase their overall investment in TV.

Fox was able to secure increases in the cost of reaching 1,000 viewers of 7% to 9%, according to ad buyers. Last year, Fox was able to secure increases in the high single-digit percentage to low double-digit percentage range.

Fox sold approximately 80% of its available ad inventory for the upcoming season, according to the person familiar with the matter, on par with the amount of inventory it sold last year.

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