Is This the Year TV Finally Fixes Content Discovery? Catching Up With the Explosion in Viewing Choices

Jan 10, 2014  •  Post A Comment

By Jeanine Poggi
Advertising Age

Consumers have more choices than ever when it comes to content, but the TV industry has been late in providing viewers with a simple way to find what they want to watch, said Tara Maitra, senior VP and general manager-content and media sales at TiVo, at the Consumer Electronics Show. This year will be about finally creating a better user experience.

Your Comment

Email (will not be published)