Press release from TiVo, Sept. 18, 2014:
TiVo Inc., a global leader in the advanced television entertainment market, announced the results of its 2014 Fall TV Survey. CBS’s NCIS: New Orleans is the new drama series viewers are most looking forward to, with FOX’s Batman prequel Gotham coming in second. Of these two dramas, Gotham’s base is in the 18-34 demographic coveted by ad buyers while NCIS: New Orleans is preferred by those in the 55-84 range. The most highly anticipated Fall TV sitcoms are Bad Judge on NBC, with 17 percent of the vote, and The McCarthys on CBS with 15 percent.
Awareness remains low for many of the new fall series, with the exception of the familiar NCIS franchise’s adding NCIS: New Orleans, a title 47 percent of respondents already know well. Twenty-six percent of the respondents report they are not familiar with any of the new broadcast series, while 31 percent are familiar with Gotham, 26 percent with ABC’s How to Get Away with Murder and 24 percent with CBS’s Madam Secretary. CW’s new superhero entry, The Flash, had only an 18 percent awareness overall, but 25 percent among men and among persons ages 18-34.
“Television series premiere all year round now, but there is still something exciting about the Fall Season,” said TiVo Chief Research Officer Jonathan Steuer. “As viewers begin to set their DVRs for these new offerings, what they’re most interested in watching provides invaluable insight into a specific show’s likelihood to be a ratings success or failure before the season even starts. The unique combination of survey data and data showing what viewers are already selecting to record offers a unique predictor of future success rates for individual programs, and reveals what shows are likely to resonate with viewers before the first episodes even air.”
The Big Screen Effect
An impressive 53 percent of those surveyed are looking forward to seeing Téa Leoni in her television series debut as Madame Secretary. No other actor comes close to that score. Debra Messing ranks second, with 22 percent of respondents anticipating her return to series TV in NBC’s The Mysteries of Laura.
Worth Every Penny … and Sheldon and Leonard
Thirty-five percent of all respondents report having missed CBS’s The Big Bang Theory’s Sheldon Cooper more than any other television character over the summer. Not surprisingly, for the second year in a row The Big Bang Theory ranked as the number one cast that viewers are most excited to reconnect with, garnering a 29 percent score. It appears that CBS made a sound investment when they secured the cast of the sitcom for an additional three years.
Additional Key Findings
–40 percent of respondents report watching fall TV with their significant other, while 35 percent watch alone.
–42 percent report that they will be watching football on Sundays this fall, but there is a large gender divide, with 55 percent of the men and only 30 percent of the women setting their TiVo’s for the NFL.
–24 percent of the respondents were sad to see How I Met Your Mother sign off at the end of last season. No other cancelled program came close to that response.
To collect data for the 2014 Fall TV survey, TiVo conducted an online survey of 502 people, ages 18 to 84, between August 22-25, 2014. Participants were evenly balanced by gender. Additional details about this survey and other TiVo research are available from TiVo Research (http://tivoresearch.com and firstname.lastname@example.org).