Press release from 20th Television, Oct. 29, 2014:
NEW YORK — Debbie Reichig has been named to the position of Senior Vice President, Media Sales Research & Insights, Twentieth Television, effective November 10th 2014. The announcement was made today by Michael Teicher, Executive Vice President, Media Sales of Twentieth Television.
In this newly created role, Reichig will oversee the media sales research department, assisting in sales strategy, and positioning Twentieth Television and Debmar-Mercury’s portfolio of television programming to advertisers. Based in New York, she will report to Teicher.
Most recently, Reichig served as Chief Revenue Officer of PrecisionDemand. In this position, Reichig was instrumental in AOL’s acquisition of this advanced media targeting and research company. In 2012, Reichig was Principal at In-Focus Media Consulting, driving go-to-market strategy, research positioning, and upfront sales planning for a variety of clients including ION Media, Microsoft Xbox, NUVOtv, and social media start-up, 4CInsights. Prior to In-Focus Media Consulting, Reichig held various Senior Vice President level positions at top media companies: Clear Channel Outdoor, NBC Universal, Court TV and iVillage.
In regards to the announcement, Teicher stated: “Continuously taking a dynamic approach to media analytics and positioning, Debbie is a truly respected industry leader and innovator. Debbie’s breadth of experience within the media research field will allow her to look beyond the data to identify fresh opportunities for advertisers of Twentieth Television’s first-run and off-network programming.”
In recognition of her innovative marketing initiatives, Reichig was named AdAge “Woman to Watch” in 2006. Reichig attended Brooklyn College earning a BS in Social Psychology followed by NYU for Graduate Work in Industrial Psychology.
Reichig added: “Television is the most powerful ad medium and I am thrilled to be working with Twentieth Television’s advertising partners, helping them optimize communications and reach their consumers in this impactful and effective ad environment.”