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ABC Wins All Four Thursdays of November for the First Time in at Least 23 Years

Nov 21, 2014  •  Post A Comment

Press release from ABC, Nov. 21, 2014:

ABC won all 4 Thursdays of the November Sweep in Adults 18-49 for the first time in at least 23 years – since at least November 1991, which is the first sweep period in Nielsen’s electronic database. Driven by strong turnouts for the Winter finales for its Thursday drama lineup, ABC beat CBS by a season-best 38% (2.9/9 vs. 2.1/7). The Net spiked over the year-ago Thursday (7.0 million and 2.1/6 on 11/21/13). On average, ABC’s Thursday November Sweep delivery was up by 20% in Total Viewers and by 22% in Adults 18-49 for its best numbers in 4 years – since 2010.

* ABC was up for the 3rd-straight Thursday in Total Viewers (+2%) and Adults 18-49 (+4%).

* ABC’s “How to Get Away with Murder” (3.1/10), “Scandal” (3.1/9) and “Grey’s” (2.4/7) continued their run as Thursday’s Top 3 dramas in Adults 18-49. In addition, “Scandal” and “HTGAWM” trailed only CBS’ “The Big Bang Theory” as the highest-rated series of the night and are tracking as the week’s top broadcast dramas in Adults 18-49.

* Season to date, ABC’s Thursday is up by double digits from the same point last year in Total Viewers (+28%) and Adults 18-49 (+21%) for its strongest delivery on the night in 5 years – since the comparable weeks of the 2009-10 season. ABC’s “HTGAWM” and “Scandal” closed out the Fall season as the Top 2 broadcast dramas in the key young adult sales demo, respectively.

“Grey’s Anatomy” (8:00-9:00 p.m. – 8.3 million and 2.4/7 in AD18-49):

At 8:00 p.m., opposite “Big Bang,” ABC’s “Grey’s Anatomy” dominated its drama competition in the slot (Fox’s “Bones”) by 3.1 million viewers (8.3 million vs. 5.2 million) and by 85% in Adults 18-49 (2.4/7 vs. 1.3/4). “Grey’s” held steady week to week and greatly improved its hour year to year for ABC (“Wonderland” on 11/21/13 = 3.5 million and 0.9/3 in AD18-49).

“Scandal” (9:00-10:00 p.m. – 10.0 million and 3.1/9 in AD18-49):

At 9:00 p.m., ABC’s “Scandal” shot to the top of its hour in Adults 18-49 (3.1/9), surpassing CBS’ comedies by 72% (“Two and a Half Men”/”The McCarthys” = 1.8/5), while more than tripling both NBC’s comedies (“Bad Judge”/”A to Z” = 1.0/3) and Fox’s “Gracepoint” (0.8/2). It also won its slot in Total Viewers for the 4th week running (10.0 million).

* The ABC drama built on its own year-ago telecast at 10:00 p.m. (8.9 million and 2.9/8 on 11/21/13) in viewers (+12%) and young adults (+7%).

“How to Get Away with Murder” (10:00-11:00 p.m. – 9.8 million and 3.1/10 in AD18-49):

From 10:00-11:00 p.m., ABC’s “How to Get Away with Murder” (3.1/10) beat its combined drama competition for the 4th consecutive week in Adults 18-49 (+24%), leading NBC’s “Parenthood” by 107% (1.5/4) and CBS’ “Elementary” by 210% (1.0/3). The freshman drama was the most-watched TV show overall in the slot for the 4th week in a row (9.8 million).

* “How to Get Away with Murder” was up week to week in Total Viewers (+7% – 9.8 million vs. 9.2 million) and Adults 18-49 (+7% – 3.1/10 vs. 2.9/9), hitting a 6-week high with young adults – since 10/9/14.

* “HTGAWM” was also up from the year-ago telecast of “Scandal” in the hour by 10% in Total Viewers and by 7% in Adults 18-49.

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