Press release from Hallmark Channel, Nov. 18, 2014:
Hallmark Channel’s annual Countdown to Christmas campaign continues to bring joy to the world, with the November 15 and November 16 original holiday premieres of Northpole and Angels and Ornaments catapulting the network to be the #1 most watched and highest-rated among HH’s for the weekend. In addition, the network rated #1 among W25-54 for its second consecutive week. The debuts of Northpole and Angels and Ornaments also became the #1 and #2 movies of the week, respectively, among HH ratings and delivery.
Northpole, produced in partnership with Hallmark Cards and a Countdown to Christmas tent pole, averaged 4 million total viewers and a 3.5 HH rtg, while also reaching 5.9 million unduplicated viewers. Additionally, the movie was the top program for the day on cable among HH ratings, as well as the network’s most watched and highest-rated original film of 2014 to-date among HH’s, W25-54, A25-54, and total viewers. In its November 15th 8-10pm time period, Northpole ranked as the #1-rated movie among HH (3.5) and Total Viewers (1.9). The film also placed #2 in key demo delivery among HH (2,975,000), W25-54 (844,000), and total viewers (4,007,000).
Angels and Ornaments followed suit, averaging 3.3 million total viewers and a 3.0 HH rating and reaching 5.1 unduplicated viewers. In addition, the movie was the #2 rated and most watched cable program in its time period among HH and total viewers.
Viewers continue to flock to Countdown to Christmas, with Hallmark Channel’s programming extravaganza reaching over 33.1 million total viewers in just two weeks and registering growth of 7% among W25-54 delivery and 4% among A25-54, compared to the same period last year. Since their kick offs, Hallmark Channel’s Countdown to Christmas and Hallmark Movies & Mysteries’ The Most Wonderful Movies of Christmas, combined, have reached over 38.9 million total viewers.
In Northpole, Santa (Robert Wagner) and Mrs. Claus’ (Jill St. John) magical home, Northpole, has grown into a vast city powered by the magic of holiday happiness around the world. Yet the city is in trouble, as people everywhere are too busy to enjoy festive time together. One of these stressed-out souls is Chelsea (Tiffani Thiessen), a single mom who is trying to get noticed at her new reporting job while helping her ten-year-old son Kevin (Max Charles) adjust to a new school. When he starts talking about real elves and actual sleigh rides, she worries that his imagination has gotten out of control. With a little added help from Kevin’s charming teacher Ryan (Josh Hopkins), a mysterious elf, Clementine (Bailee Madison), and a gospel singer named Josephine (Candice Glover), Chelsea may learn that even chasing down the facts can lead to holiday magic.
In Angels and Ornaments, Corrine (Jessalyn Gilsig) happily prepares for her favorite holiday – Christmas – even though she is still upset from a recent breakup. A gifted musician, Corrine auditions for a solo in a community Christmas concert and plays Christmas carols on the piano to patrons of the music store where she works with childhood friend Dave (Graham Abbey). Her holiday season gets an unexpected dose of romance, when Harold (Sergio Di Zio), a mysterious new coworker, tries to form a love connection between Corrine and Dave. With Harold’s help, Corrine begins to view Dave in a new light, though she questions Harold’s intense interest in her love life. Unbeknownst to Corrine, Harold is on a Christmas Eve deadline from a higher power to fulfill this holiday fairytale! As the clock ticks down to Harold’s fairytale mission deadline, Corrine must decide if she will open up to Christmas love.
Source: The Nielsen Company, November 10 – November 16, 2014