Press release from NBCUniversal, Dec. 2, 2014:

NBCUniversal announced today that Evan Shapiro has been named Executive Vice President, Digital Enterprises. In this newly created role, Shapiro will work on the company-wide strategic development of digital opportunities to reach emerging audiences, including alternative platforms and direct to consumer distribution models. Shapiro will be based in New York and report to NBCUniversal Executive Vice President Cesar Conde. His appointment begins on December 8.

“Evan brings a robust understanding of emerging media trends and extensive experience programming for the millennial audience to NBCUniversal,” said Conde. “He’s a seasoned strategic thinker with a strong track record of programming, production and digital marketing successes. His leadership will be a key asset as we continue to navigate the evolving marketplace.”

Prior to joining NBCUniversal, Shapiro was President of Participant Media’s Pivot. He launched the channel in August of 2013, growing its reach to 44+ million subscribers and winning the network an Emmy Award in its first year. At Pivot, Shapiro was responsible for original programming and all aspects of the network’s business affairs.

Previously, Shapiro served as President of IFC TV and Sundance Channel, where he steered both networks to new business and programming models that garnered each network their first Primetime Emmy nominations, as well as a Golden Globe Award win for Sundance Channel.

He has also executive produced numerous acclaimed original documentaries and series, including This Film Is Not Yet Rated, which challenged the MPAA for its ratings practices; the Peabody Award-winning Brick City, which chronicled a year in the life of Newark’s Mayor Cory Booker; Emmy Award-winning HitRecord On TV, R. Kelly’s one-of-a-kind ‘hip-hopera,’ Trapped in the Closet; and most recently, the two-time Peabody Award-winning hit series Portlandia.

Shapiro is Chairman of the Board of The Ghetto Film School, where he helped open the Cinema School, the nation’s first public high school for film and recently helped launch the organization’s Los Angeles chapter. He is also on the Board of Arts Nova, New York City’s premiere Off-Broadway hub for new talent. Shapiro is an Adjunct Professor at NYU’s Stern School of Business where he teaches TV Management.