Here is the full text of a letter sent March 19, 2015, from Martin Luther King III, one of the co-founders of Bounce TV, to David Lange, group vice president, Time Warner Cable:
Dear Mr. Lange,
I am writing to you as a founder of Bounce TV – the first and only over-the-air broadcast television network for African Americans – to express my strong disappointment with Time Warner Cable’s decision to drop Bounce TV from your New York City system, as well as the lack of carriage of Bounce TV on Time Warner Cable in Los Angeles.
The more than 14 million African-American television households in the United States are grossly underserved, having just a few dedicated cable channels and no over-the-air networks until we launched Bounce TV in 2011. The fact that African Americans watch more television than the U.S. Average and more than any other measured ethnicity makes this situation even more alarming.
Bounce TV was created to help fill this void of television programming for African Americans. The network features a family-friendly programming mix of original and off-network series, theatrical motion pictures, documentaries, specials, live sports and more for the African-American community. The network’s growth and popularity in a short period of time has been astounding. Did you know that Bounce TV is:
• Carried by broadcast affiliates in 90 television markets throughout the country and reaches nearly 90% of all African-American households over-the-air?
• The #2 most-watched African-American television network, significantly beating TV One, Centric and closing in on BET?
• The #4 network in ALL of television in Time Spent Viewing for ALL viewers 18-49, and #1 in TSV for African Americans 18-49?
• In the Top Ten in Delivery of African-Americans 18-49 vs. cable networks — more-watched by African Americans than TBS, Bravo, OWN, Lifetime, TV One and 90 others?
• Producing original scripted sitcoms that can be enjoyed by the entire family featuring popular African-American stars like David and Tamela Mann, Tony Rock and Vivica A. Fox?
• A television partner of the new Premiere Boxing Champions, alongside NBC Sports Group, CBS Sports, ESPN and SPIKE TV?
The immediate success, growth and popularity of Bounce TV reflects how truly underserved African Americans have been by television. Time Warner Cable does carry Bounce TV in several markets and for that we are grateful.
Yet, Time Warner Cable continues to disappoint African Americans in the two biggest cities in the United States. This does not bode well in an emerging America, a nation becoming more diverse by the day. Bounce has worked diligently to identify and grow best practices for widening the pipeline for underrepresented groups. We remain committed to do so, and are prepared to take further action if necessary, but we are hopeful that you will return Bounce TV to Time Warner Cable in Manhattan as well as add the network in Los Angeles.
The African American community and I look forward to your response.
Martin Luther King, III