Press release from Travel Channel, March 23, 2015:
Travel Channel, working in association with LMNO Cable Group, announces the acquisition of Slow TV, the widely successful, slow-moving entertainment format created in Norway by the Norwegian Broadcasting Association (NRK). As the first network to introduce the television phenomenon to the United States, Travel Channel premieres its Slow TV event, “Slow Road Live,” on Friday, November 27 at 9:00 a.m. ET. During the live 12-hour road trip (route to be revealed at a future date), viewers will sit back and follow a caravan on a serene and captivating journey on the frenetic day Americans have come to know as Black Friday.
“While everyone else is out hustling and bustling to get the latest deals on Black Friday, we’re giving our viewers a chance to unwind with 12 hours of reality in real time” said Ross Babbit, senior vice president, programming and development, Travel Channel. “This live programming event will get everyone together to simply enjoy the stunning, beautiful scenery and realize the only big character in this show is the world around us.”
In addition to watching “Slow Road Live,” Travel Channel viewers will also react, share, like, participate and discuss the event in real-time with a robust second-screen and social media production, ultimately creating a full 360° virtual experience.
In a world that moves at a swift pace, leaving people feeling they will never catch up, the Slow TV format provides viewers with a welcomed escape. As proven by the people of Norway, with five million television households, over 70 percent of the population tuned in to watch a cruise ship sail around the Norwegian coast live for five days.
“Slow Road Live” is produced by LMNO Cable Group for Travel Channel. For LMNO Cable Group, the executive producer is Eric Schotz. For Travel Channel, the executive producer is Patrick McManamee.