Press release from PromaxBDA, June 11, 2015:
FX Networks won North America Marketing Team of the Year at the 2015 PromaxBDA Promotion, Marketing, and Design Awards Thursday night, for the fifth consecutive year, while CNN won Marketing Team of the Year in the Global Excellence competition.
Los Angeles-based creative agency and production company mOcean was named North America Agency of the Year, while loyalkaspar took home the Global Excellence Agency of the Year honors.
Thursday’s ceremony at the JW Marriott at L.A. LIVE was hosted by actor and comedian Chris D’Elia (NBC’s Undateable).
“We are thrilled to celebrate and recognize the amazing creativity of our members,” said PromaxBDA President and CEO Steve Kazanjian. “These are the marketers whose work builds powerhouse entertainment brands and turns a show into a success.”
PromaxBDA’s annual awards honor outstanding achievement in entertainment marketing — the multiplatform campaigns, promos and social media innovations that create the most relevant brands in pop culture and build passionate fandom.
Two separate competitions were celebrated Thursday night: North America and Global Excellence.
Among the night’s other big winners in the North America competition were Turner Sports, Showtime Networks, A+E Television Networks and Nickelodeon.
In the Global Excellence competition, Australia’s Foxtel, India’s Viacom18, Germany’s ProSiebenSat.1 TV and Canada’s Bell Media Agency won gold in multiple categories.