Press release from Hulu, June 11, 2015:
Hulu announced today that it will create a real-world version of Jerry Seinfeld’s iconic Upper West Side apartment, complete with a show memorabilia gallery and interactive Seinfeld fan experience. Titled “Seinfeld: The Apartment,” the installation will open in New York City on Wednesday, Jun. 24 to mark the streaming debut of all episodes of the series on Hulu, and will remain open to the public until Sunday, Jun. 28.
Guests and fans who enter “Seinfeld: The Apartment” will have a chance to peruse an experience inspired by the apartment from one of the most popular, award-winning and one of the longest-running comedy series of all time for free. The installation will include interactive elements, allowing fans to partake in some of the most memorable on-screen moments throughout the series, including the George Costanza Valentine’s Day photo shoot and their very own Kramer “barge-in” entrance.
In addition to the apartment set recreation, the installation will include a full Seinfeld gallery experience featuring props, scripts, rare memorabilia and more from the series.
“Seinfeld is one of those rare shows that continues to influence pop culture to this day, so what better way to launch its streaming debut than to celebrate the fans and give them a chance to relive the scenes from some of the most iconic moments in TV history,” said Jenny Wall, SVP, Head of Marketing, at Hulu.
To further the fan experience, Hulu will host a countdown unlocking its choice of the seven best full-length Seinfeld episodes for Hulu subscribers ahead of its Jun. 24 premiere beginning Wednesday, Jun. 17. The seven-day countdown to the premiere and launch of Seinfeld on Hulu is being presented by Toyota. The manufacturer of America’s top-selling car, the Camry, has been a valued Hulu partner for several years.
Hulu Presents “Seinfeld: The Apartment” Fan Experience
Where: 451 W 14th Street
New York, NY 10014
When: June 24-June 28, 2015
Hulu acquired the exclusive SVOD rights to Seinfeld in a deal with Sony Pictures Television announced earlier this year. All episodes of the series will become available on Hulu beginning June 24.
The “Seinfeld: The Apartment” installation will be built in collaboration with Magnetic Collaborative.