Press release from PPI Releasing, June 25, 2015:
PPI Releasing announced today the launch of its summer syndication test of the hit daytime talk series “The Social”. The panel talk show produced by Bell Media In-House Productions is in its second season on CTV and delivering double-digit audience growth. The series is offered as a daily strip to stations, on a no license fee, no barter basis until August 31, 2015. Initial participants in “The Social” syndication test include stations from the Scripps, Hearst and Nexstar groups.
“With the test under way, new stations are contacting us and coming on line every day,” said PPI principal, Ritch Colbert. “It’s a unique opportunity – a premium daily one-hour strip with a proven track record that’s available for an extended run, that they can essentially get on the air with just a phone call.”
“The Social” features four strong women with strong opinions on the latest news, pop-culture, and lifestyle topics that are most important to daytime viewers. Co-hosted by Melissa Grelo, Cynthia Loyst, Lainey Lui and Traci Melchor, “The Social” has a completely fresh format for television, with opportunities for viewers to get social through comments and feedback on Twitter, Facebook, Instagram, and other social networks.
Airing since September 2013 on CTV, Canada’s most-watched television network, “The Social” has delivered 71% gains in the key A18-49 demo in its sophomore season, building on its appeal to young female audiences in daytime, with 1 in 10 Canadians tuning into the show weekly.