Press release from OWN, Aug. 19, 2015:
OWN: Oprah Winfrey Network announced today the launch of the new O Store (Oprah.com/OStore), the official online retail store for exclusive OWN and Oprah merchandise along with curated lifestyle content. Beginning today, consumers can purchase a variety of products made exclusively for OWN as well as some of the most sought after items from the popular O List in O, The Oprah Magazine. Additionally, OWN’s exclusive online learning platform, O Courses, will be available for purchase.
“We are an ever-evolving brand and the O store is a new extension for us into the online retail space,” said Erik Logan, president, OWN: Oprah Winfrey Network. “This is a next step in connecting with our most loyal supporters, offering them a fun way to celebrate and be part of the OWN brand and what it represents.”
OWN has partnered with Delivery Agent to leverage the company’s data-driven, omni-screen commerce solution, integrated into television and social media platforms, to make it possible for fans to engage and transact across screens and platforms from mobile to television. At launch, the O Store will feature “Peace Love Oprah” merchandise, created by Miami-based company Peace Love World. Select styles from this line, made popular by last fall’s Oprah’s The Life You Want Weekend tour, include fashionable t-shirts, hoodies, sweatshirts and tops. A handpicked selection of O List items, from O, The Oprah Magazine, will also be available with items ranging from some of Oprah’s favorite jewelry and accessories to appliances and gadgets and treats she has loved over the years. Additionally, O Courses from teachers such as author and inspirational speaker Iyanla Vanzant, renowned pastor and author Rob Bell, acclaimed speaker and author Brené Brown and global media mogul Arianna Huffington will be available. The O Store will also carry various merchandise from OWN’s popular shows including inspirational series “Super Soul Sunday.”