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Investigation Discovery Has Best October in Network History in Prime and Total Day for All Key Demos

Nov 7, 2016  •  Post A Comment

Press release from Investigation Discovery, Nov. 7, 2016:

Investigation Discovery (ID) had its best October ever in Prime delivery for all key demos including P2+, HH, P25-54, and W25-54 on Live+3 Day viewing, with the network averaging nearly one million primetime viewers P2+ (909k) for the month. October 2016 was also ID’s best October ever in Total Day delivery for those same demos, while the network held tight to the #1 spot for Total Day delivery of W25-54 in all ad-supported cable for the third month in a row.

Year-to-date, ID is #2 for W25-54 and #6 for P25-54 in Total Day delivery. In Prime delivery, ID remains a top 10 network year-over-year for W25-54 (#9), and a top 20 network for P25-54 (#16), marking 17 consecutive months of YOY Prime delivery growth for P25-54.

In October 2016, ID was #1 in Total Day Length of Tune in all of television (53 min. P25-54, 56 min. W25-54), and #1 in Prime Length of Tune in all of ad-supported cable (30 min. P24-54, 32 min. W25-54).

The world television premiere of the documentary Southwest of Salem: The Story of the San Antonio Four on Saturday 10/15/16 from 8-10pm broke ID’s record for its best ID Films premiere ever for delivery of P2+ (940k), P25-54 (487k) and W25-54 (353k). Seven of ID’s original series averaged more than one million total viewers P2+ in October, with top performers Homicide Hunter: Lt. Joe Kenda (1.525M), Married With Secrets (1.200M), and On The Case with Paula Zahn (1.172M).

2016 YTD vs. 2015 YTD: Primetime Delivery (L+3 Day data)

P2+ +9% (974k vs. 894k)

HH +9% (807k vs. 740k)

P25-54 +8% (417k vs. 387k)

W25-54 +7% (276k vs. 259k)

2016 YTD vs. 2015 YTD: Total Day Delivery (L+3 Day data)

P2+ +5% (696k vs. 666k)

HH +4% (598k vs. 575k)

P25-54 +6% (327k vs. 309k)

W25-54 +4% (219k vs. 210k)

October ’16 vs. October ’15: Primetime Delivery (L+3 Day data)

P2+ +8% (909k vs. 842k)

HH +9% (762k vs. 702k)

P25-54 +5% (374 vs. 357k)

W25-54 +5% (257k vs. 245k)

October ’16 vs. October ’15: Total Day Delivery (L+3 Day data)

P2+ +13% (686k vs. 609k)

HH +11% (590k vs. 533k)

P25-54 +10% (316k vs. 288k)

W25-54 +2% (210k vs. 205k)

Source: Nielsen, 12/29/14-10/30/16, Prime (M-Su 8p-11p), Total Day (M-Su 6a-6a), L+3 Day data, Time Period Based Averages for daypart data, Total Day ranks exclude networks not programming 51% of Total Day, Prime ranks exclude networks not programming 8p-11p.

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