Press release from FYI, April 18, 2017:
FYI is partnering with Sur La Table to produce the new culinary series “Scraps,” where national Sur La Table Chef Joel Gamoran travels across the U.S. creating incredible feasts in unexpected places, using the most out-of-the-box ingredients – food waste and scraps. KitchenAid(R) appliances will be integrated throughout the series. Award-winning journalist, Katie Couric, will serve as an executive producer of the ten half-hour episodes slated to premiere beginning Sunday, May 21 at 10:30pm ET on FYI.
“Food waste is such a huge problem in this country and more and more people want to do something about it,” said Couric. “I’m so excited for Chef Joel Gamoran to introduce viewers to wonderful places and delicious recipes using ingredients we never imagined could taste so good. Joel’s energy and enthusiasm are infectious.”
Each episode of “Scraps” will follow Chef Joel Gamoran to a new city where he partners with food waste champions to celebrate the local cuisine and create a delicious meal with food items many consider to be waste, like banana peels, shrimp shells, chicken bones and carrot stems. The pressure will be on as Joel will have less than a day to source ingredients, build a full menu and create a meal for an outdoor dinner party. From roadside foraging, to chocolate roasting, to oyster hunting – viewers will follow Joel on a one-of-a-kind food sourcing adventure in his refurbished 1963 Volkswagen bus, which doubles as his mobile kitchen. The new KitchenAid(R) Artisan(R) Mini Mixer, Stand Mixer attachments and high-performance Pro Line(R) Series Blender will be used in the series to make everything from fresh pasta to veggie noodles and more.
FYI and Sur La Table will also partner to offer ten online cooking classes, giving viewers the opportunity to learn more in depth techniques and incorporate scraps in their cooking. The cooking classes will be available for purchase on Sur La Table’s website after each episode of “Scraps” airs. Additionally, a sweepstakes will offer viewers the chance to win KitchenAid products and Sur La Table cooking classes.
“FYI is thrilled to partner with Sur La Table on this aspirational culinary series, paired with an interactive digital cooking class,” said Peter Olsen, Executive Vice President Ad Sales, A+E Networks. “We strive to be a step ahead in the lifestyle space, while offering potential partners innovative opportunities to integrate with our brand, and ‘Scraps’ is no exception.”
“As a chef, I have dedicated my life to making the kitchen more approachable for everyone and ‘Scraps’ is a cooking movement that will genuinely open doors for home cooks to view ingredients differently,” says Chef Joel Gamoran. “Ugly produce and what once was thought of as cooking waste will now be seen as edible and useful – saving money and resources. Imperfect is the new perfect!”
“The movement to reduce food waste inspired ‘Scraps’ unique format and style, and allowed us to bring these partners together,” says Timothy Whitney, Head of Development at RAIN, one of the show’s production partners. “We celebrate something that is hiding in plain sight – that broccoli stem tastes even better than the florets, that you can make ice cream from bruised bananas, that your stale bread has a second life – in a way that engages an active, digitally-oriented audience.”
“Scraps” is produced by Katie Couric Media and RAIN for FYI. The show’s collaborative digital format was developed by production partner RAIN, a NY-based digital consultancy. Timothy Whitney and Brian Edelman are executive producers for RAIN. Gena McCarthy and Jordan Harman serve as executive producers for FYI.