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The NBCU Content Studio and Broadway Video Partner to Create a First-to-Market Exclusive Original Comedy Offering for Brand Marketers

Apr 27, 2017  •  Post A Comment

Press release from NBCU, April 27, 2017:

The NBCU Content Studio, NBCUniversal’s newly created home for original brand storytelling, and Broadway Video today announced a new advertiser offering that enables marketers access to an always-on team of writers, directors, and producers from Broadway Video.

The Content Studio clients will now be able to create original and ownable comedic content for all platforms with stories informed by NBCUniversal’s insights and driven by data and distribution capabilities.

“The Content Studio is offering brands of all shapes and sizes a new blueprint to storytelling through the universal language of comedy,” said Wendy Wildfeuer, Senior Vice President, The NBCU Content Studio. “This partnership marries art with capability and science, pairing the comedic legacy of Broadway Video with the unparalleled NBCUniversal portfolio to deliver results for clients.”

“We are excited to partner with NBCU and bring this best in class combination to brands,” said Britta von Schoeler, President, Broadway Video Enterprises.

Jeep has signed on as its first partner to launch their new vehicle, the Jeep Compass.

All clients of The Content Studio tap into the power of the NBCU portfolio for data-fueled distribution across digital, social and TV, strategic partnerships with Apple News, BuzzFeed, Snapchat and Vox Media, as well as the company’s advanced advertising capabilities. All original content deals feature usage rights for brands to run creative on their owned and operated channels.

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