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ID Has Best August Ever, Wraps Month Ranked #1 for Both P25-54 and W25-54 Year-to-Date

Sep 5, 2017  •  Post A Comment

Press release from Investigation Discovery, Sept. 5, 2017:

Investigation Discovery (ID) wrapped up August as the #1 ad-supported cable network for total day delivery among both P25-54 and W25-54 on Live+3 Day viewing. For prime delivery year-to-date and in August, ID continued to hold a position as a top 5 ad-supported cable network among W25-54, and is now in the top 10 for P2+.

ID had its best August ever in prime and total day across all key demos, delivering more than 1M P2+ in prime. August 2017 marked 27 consecutive months of year-over-year prime delivery growth among P25-54. The network also continues to be sticky for viewers, holding onto the #1 spot in total day for length of tune in all of television; and the #1 spot in prime for length of tune in all of ad-supported television.

The premiere of ID’s original series Shattered on Wednesday 8/23/17 at 10pm was the network’s best series debut this summer (Jun-Aug ’17) for P2+ (1.734M), HH (1.422M), P25-54 (771k), W25-54 (559k), P18-49 (650k) and W18-49 (466k). In addition, other strong programming premieres for August include Homicide Hunter: Lt. Joe Kenda (1.854 P2+); Drew Peterson: An American Murder Mystery (1.536 P2+); On the Case with Paula Zahn (1.479 P2+); and American Monster (1.425 P2+).

2017 YTD vs. 2016 YTD: Primetime Delivery (L+3 Day data)

P 2+: +14% (1.108 M v. 975k)

HH: +13% (909k v. 807k)

P 25-54: +9% (454k v. 415k)

W 25-54: +12% (307k v. 274k)

P 18-49: +13% (357k v. 317k)

W 18-49: +16% (237k v. 204k)

2017 YTD vs. 2016 YTD: Total Day Delivery (L+3 Day data)

P 2+: +12% (774k v. 694k)

HH: +11% (661k v. 596k)

P 25-54: +6% (348k v. 328k)

W 25-54: +6% (233k v. 220k)

P 18-49: +11% (281k v. 253k)

W 18-49: +13% (185k v. 164k)

August ’17 vs. August ’16: Primetime Delivery (L+3 Day data)

P 2+: +17% (1.093 M v. 938k)

HH: +14% (885k v. 775k)

P 25-54: +15% (451k v. 392k)

W 25-54: +15% (306k v. 266k)

P 18-49: +19% (350k v. 295k)

W 18-49: +21% (236k v. 195k)

August ’17 vs. August ’16: Total Day Delivery (L+3 Day data)

P 2+: +11% (737k v. 664k)

HH: +9% (623k v. 570k)

P 25-54: +6% (333k v. 313k)

W 25-54: +7% (223k v. 208k)

P 18-49: +10% (267k v. 242k)

W 18-49: +14% (177k v. 155k)

Source: Nielsen, 12/26/16-8/27/17, Prime (M-Su 8p-11p), Total Day (M-Su 6a-6a), Live+3 Day data, Program Based data. Ranks based on Ad-supported cable, excluding networks without at least 51% of Total Day and the entire daypart in Prime.

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