A+E Networks Realigns Ad Sales Division to a Fully Cross-Portfolio, Cross-Platform Organization

Oct 12, 2017  •  Post A Comment

Press release from A+E Networks, Oct. 12, 2017:

A+E Networks has realigned the company’s Ad Sales division, the announcement was made today by Peter Olsen, EVP, Ad Sales at A+E Networks.  The move positions the Ad Sales division to more strategically deploy sales resources to effectively meet customer needs.

“A+E Networks has a powerful portfolio of brands that reaches a variety of audiences at scale,” said Olsen.  “We are confident that this new structure and these newly defined roles within our sales team will help us better leverage our audiences and the platforms, programs, and brands with whom they connect.”

As part of this new structure, the company moves from a demo and brand-based system to a demo-agnostic, fully integrated, cross-platform selling organization that will work across the company’s entire portfolio.  As such, key executives in the Ad Sales division will take on expanded responsibilities.

Amy Baker, EVP, Ad Sales will lead the newly formed Client Strategy and Insights team where she will oversee direct-to-client interaction.  Baker’s team will collaborate with CMO’s, brand managers, marketing executives and other key decision makers to assimilate marketer objectives and drive more powerful business solutions.

Brian Joyce, SVP, Ad Sales will work across all national accounts with a primary focus on agency partners.  With a goal of breaking away from the traditional selling cycle, Joyce will forge deep relationships with agency holding companies offering a wider range of solutions that span the full A+E portfolio.

David DeSocio, SVP, Ad Sales and Partnership Marketing, will oversee product development, portfolio sales strategy and ad sales marketing for the company.  David and his team will create innovative solutions that increase the value of the A+E Networks portfolio while allowing the sales force to excel.

Lance Still, SVP, Branded Content will broaden her role to oversee two units:  The Bridge, A+E Networks’ externally facing content marketing agency and The Build, A+E Networks’ team within ad sales that creates client solutions connected to A+E content.

Jim Hoffman, EVP, Program Partnerships and Strategic Initiatives will oversee A+E Networks’ regional sales offices in LA, Chicago and Detroit. In addition, Hoffman will continue to oversee a production partnerships team that drives revenue through distributing content produced by third parties.

Baker, Joyce, DeSocio, Still and Hoffman will report to Olsen.

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