Press release from Paramount Network, June 12, 2018:
The new Paramount Network’s first scripted comedy “American Woman” bowed to impressive ratings, premiering to more than one million viewers, and now ranks as ad-supported cable’s highest-rated half-hour scripted series premiere in P/W18-49 and W25-54 since early January. The premiere registered a solid .63 P18-49 rating, soaring even higher with women to garner a strong .90 with W18-49 and a notable 1.02 with W25-54*. “American Woman” was the #1 most social comedy series in prime on Thursday night (Nielsen Social). Additionally, 66% of the “American Woman” audience consisted of new viewers who had not watched the channel during the prior seven days**. New episodes premiere Thursdays at 10pm ET/PT.
The ratings success for “American Woman” comes on the heels of a strong start for the new network in scripted originals. In January, Paramount Network premiered “Waco,” starring Michael Shannon and Taylor Kitsch, that notched the highest P18-49 rating for a drama series premiere on ad-supported cable since the prior July***. Later this month, Paramount Network will premiere its first hour-long scripted drama, “Yellowstone,” written and directed by critically-acclaimed, Oscar(R)-nominated screenwriter Taylor Sheridan (“Wind River,” “Hell or High Water” and “Sicario”) and starring world-renowned actor and Oscar(R)-winner Kevin Costner in the lead role.
Inspired by the real-life upbringing of Kyle Richards (“Real Housewives of Beverly Hills”), “American Woman” follows Bonnie (Alicia Silverstone), an unconventional mother struggling to raise her two daughters after leaving her husband amid the rise of second-wave feminism in 1970s Los Angeles. Bonnie also comes to rely on the help of her two best friends, Kathleen (Mena Suvari) and Diana (Jennifer Bartels), as they each discover their own brand of independence in a glamorous and ever-changing world reluctant to give it.
“American Woman” is executive produced by Emmy winner John Wells (“Shameless,” “ER,” “The West Wing”), John Riggi, and co-executive produced by Kyle Richards. The series is produced by John Wells Productions in association with Warner Horizon Scripted Television.
*Nielsen; American Woman=L3 CVG AA%; Series Premiere claim based on 30 min scripted ad-supported cable originals with P indicator;
**New Viewers=L3; 6 min qualifier
***Nielsen; Waco=LSD AA%; Series Premiere claim based on ad-supported cable originals Series-Drama Type Coder with P indicator