‘Manifest’ Is NBC’s #1 Most Time-Shifted Series Premiere on Record

Sep 28, 2018  •  Post A Comment

Press release from NBC, Sept. 28, 2018:

After two days of linear time-shifting, NBC’s debuting drama “Manifest” has set new NBC records, adding +1.28 of a rating point in adults 18-49 (going from a 2.16 in “live plus same day” Nielsens to a 3.44 in “live plus two days”) and +4.9 million viewers overall (10.404 million persons in L+SD to 15.304 million in L+2).

These are the all-time biggest two-day lifts for an NBC series premiere in measurement history in both 18-49 and total viewers (dating back to May 2007), according to figures from Nielsen Media Research. “Manifest” also ranks #2 in total viewers among all series debuts on broadcast or cable, behind only the L+2 lift for last spring’s debut of “Roseanne” (+5.382 million).

Additionally, the “Manifest” premiere ranks #4 all-time for biggest L+2 lift among all telecasts on broadcast and cable, behind only the “Roseanne” debut, the post-Super Bowl episode of “This Is Us” (+5.129 million) and the Jan. 27, 2014 telecast of “The Blacklist” (+4.977 million).

The previous biggest L+2 lift for an NBC series debut in 18-49 was for the “Will & Grace” revival in 2017 in 18-49 (+1.24) and in total viewers it was “Blindspot’s” premiere in 2015 (+3.930 million persons).

Tuesday’s debut of “New Amsterdam” ranks as NBC’s #4 most time-shifted series launch on record in “live plus one day” total-viewer Nielsens. With its first day of time-shifting counted, “New Amsterdam” has grown by +2.417 million viewers (from 8.390 million persons in L+SD to 10.807 million in L+1), to rank #4 among all NBC series premiere on record behind only the L+1 lifts of “Manifest,” “Blindspot” and “The Blacklist.” The “New Amsterdam” 18-49 rating has grown by +28% from a 1.84 in L+SD to a 2.35 in L+1.

On digital platforms, “Manifest” has added a projected 0.76 rating in adults 18-49 after three days, to rank as NBC’s top series launch on record in digital (dating back to fall 2014), topping the previous record of 0.56 for last year’s “Will & Grace.”

Tuesday’s premiere of “New Amsterdam” has followed with NBC’s second-best digital performance on record for a series debut through two days, behind only “Manifest,” generating a projected +0.37. Prior to this week, the top two-day digital rating for an NBC series premiere was the +0.35 for “Will & Grace.”

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