Press release from CBS, Feb. 4, 2019:
The CBS Television Network’s coverage of Super Bowl LIII featuring the New England Patriots and the Los Angeles Rams on Sunday, Feb. 3 (6:32-10:05 PM, ET) posted a Total Audience Delivery of 100.7 million viewers, across all platforms including CBS Television Network, CBS Interactive, NFL digital properties, Verizon Media mobile properties and ESPN Deportes television and digital properties.
Super Bowl LIII was watched on CBS in all-or-part* by 149.0 million (Persons 2+) viewers on an all-or-part basis according to Nielsen’s Fast Total Audience Estimates.
Streaming coverage of Super Bowl LIII set viewership records, with the game streamed across more platforms than ever. Across 7.5 million unique devices, up +20% from last year, viewers consumed more than 560 million total minutes of live game coverage, up +19% from last year. The average minute audience of 2.6 million viewers during the game window is up +31% year-over-year.
The live stream was available unauthenticated on CBSSports.com and the CBS Sports app across devices, NFL.com and the NFL app across devices, and Verizon Media mobile properties (including Yahoo Sports, Yahoo, AOL, AOL Sports and Tumblr). The game also was available to stream live via the CBS All Access subscription service and for authenticated users on ESPN Deportes digital properties.
Super Bowl Sunday delivered a record-breaking day on CBS All Access in terms of new subscriber sign-ups, unique viewers, and time spent. Sunday surpassed prior single-day records by +84% in subscriber sign-ups, +46% in unique viewers, and +76% in time spent on CBS All Access across all content and digital platforms.
The home markets of CBS Owned and Operated stations in Los Angeles and Boston scored with viewership as the most-watched Super Bowl ever on KCBS (Los Angeles) and WBZ (Boston).
The special Sunday premiere of THE WORLD’S BEST averaged 22.22 million viewers and was CBS’ most-watched post-Super Bowl show, and the most-watched series premiere on any network in nine years (since the series premiere of UNDERCOVER BOSS following Super Bowl XLIV on Feb. 7, 2010). Later in the evening (following late local news in most markets), a special Sunday episode of THE LATE SHOW with STEPHEN COLBERT scored 5.52 million viewers, the show’s third-highest viewer total ever.
*(watched at least six minutes of the television telecast)