Press release from Fox News, May 20, 2019:
FOX News has named Viant Technology’s Jeff Collins as Executive Vice President of Advertising Sales, announced Marianne Gambelli, President of Advertising Sales for Fox Corporation. Starting today, Collins will oversee advertising sales for all of FOX News Media including, FOX News Channel, FOX Business Network and FOX News Digital. The position was previously held by Gambelli, who transitioned to head of ad sales for the network’s parent company last fall.
In making the announcement, Gambelli said, “Jeff’s proven track record in identifying new revenue streams and implementing strategic partnerships will add depth and innovation to our sales team. We look forward to welcoming him to FOX News as we further expand our business beyond traditional platforms.”
Collins added, “I am beyond thrilled to join FOX News. It’s the opportunity of a lifetime to work on such a dynamic and powerful brand and I look forward to pairing my expertise across linear and digital platforms with the network’s incredibly loyal audience.”
As Chief Revenue Officer for Viant Technology, Collins oversaw all revenue for the company and its subsidiaries including, Specific Media, Vindico, Myspace and Xumo. In this capacity, Collins drove the company’s ad tech expansion, including overseeing the 2017 acquisition of mobile ad company Aldelphic and ushered in a massive digital innovation across demand side platforms (DSPs). Additionally, in 2016, Collins helped manage the integration of Viant into the Time Inc. business following their acquisition of the company.
As part of Viant’s senior leadership team, Collins managed a global sales team of 120 across 12 domestic and international offices. He oversaw all business and sales efforts throughout the organization, including managing an operating budget in excess of $40 million. After joining Viant in 2014, Collins was responsible for developing key digital marketing and emerging media strategies, which resulted in the company repeatedly exceeding revenue targets.
Previously, Collins spent 18 years with Turner Broadcasting where he held sales and leadership positions across many of the Time Warner brands. As Senior Vice President of Sales and Marketing, he oversaw all east coast sales representing 70 percent of the revenue across the CNN properties including, CNN, HLN, CNN Airport and CNN Digital. Throughout his tenure with the organization, Collins drove sales and marketing innovation across all of CNN’s core brands, resulting in key partnerships, sponsorships and promotions. Under his guidance, the networks repeatedly exceeded sales expectations while managing a budget of more than $15 million. Additionally, Collins created and oversaw the strategic positioning of CNN and HLN during the Upfront season and throughout the scatter market, and managed the stewardship of senior level client and agency relationships.
A graduate of the University of Delaware with a degree in political science and minor in economics, Collins began his career with CNN as a sales assistant in 1996.