CBS’ reliance on steady shows has helped the network win more ad dollars than its rivals, Advertising Age reports. The network drew about $4.03 billion in ad dollars from Sept. 1, 2008 through May 17, 2009, more than ABC’s $3.67 billion or…
The cost of television advertising spots is declining at a slower rate, Broadcasting & Cable reports, citing New York media buying agency TargetCast. The agency said the average cost of a 30-second ad in the first quarter slipped 3.7% to $126,204, compared…
By Brian Steinberg TO: Our advertisers FROM: CBS, Fox, ABC, NBC and the CW RE: This year’s TV upfront You’ve been singing the same song for months: Money is tight. You want price rollbacks. You’ve got no reason to put…
Marketers Must Constantly Adjust in Order to Thrive in an Evolving World
Public relations firm The Lippin Group is partnering with The jLINE Group to expand Lippin’s branding initiative “Brand2Hollywood,” the companies announced. The Lippin Group’s focus with Brand2Hollywood is to bring together possible sponsors with potential branding possibilities through media outlets…
Maybe it takes a company rooted in new media to really love the things that old media, like network television, can accomplish. Web hosting and domain name company Go Daddy was the sponsor of ABC’s coverage of one of the…
When it comes to TV advertising there is, according to advertising executives (advertisers and agencies) that participated in a recent survey from the DVR Research Institute, no greater threat to effectiveness than the advent of digital video recorders (DVRs). The…
Credit Suisse is forecasting that sales in the broadcast upfront market will drop 15% to $7.9 billion. Analyst Spencer Wang expects the broadcasters, whose ratings were down 10%, to sell 5% less primetime inventory at flat pricing. For cable, Mr….
With the television industry slogging through the worst economy in decades, the broadcast networks put their best foot forward at the upfront, Television Week reports. Now the networks are braced for long negotiations with media buyers and advertisers. “I’m surprised…