Marc Strijdveen got quite a welcome when he moved his family from Amsterdam to Southern California to become senior VP and director of creative media solutions at Horizon Media. The house he rented in Malibu was evacuated twice soon after…
When it comes to sponsoring content, the 30-second commercial is no longer enough. Marketers these days talk about being tied to programming in new ways that provide more ways for consumers to remember who is bringing them their favorite shows….
Video-sharing site Dailymotion introduced several video ad formats today, the company said. Among them are a “toaster ad,” which lets advertisers include a mini-commercial overlay on the bottom portion of a video; a “home theater ad,” which wraps around the…
The surprise New Hampshire primary results could produce major benefits to broadcasters. Rather than seeing spending disappear, the Hillary Clinton and Barack Obama campaigns could each spend $20 million to $40 million more on advertising as the battle heats up….
Advertisers See Few, More Costly Alternatives
As the strike by the Writers Guild of America enters its 11th week and the impasse between the writers and the studios continues, we’ve seen the return to television of the late-night talk shows, along with the return of Jon…
Tournament Like NCAA Basketball’s Would Create Mass-Reach Opportunity
It’s a flourishing community with hefty political clout, rich traditions and a lot of money to spend, an ideal target audience for American firms eagerly searching for new streams of revenue. But leaders of the dynamic, illustrious and diverse Hispanic…
Stations, Spot Cable Flourish
Operations Change to Cover High-Energy Political Campaign With Keen Viewer Interest