PSA Goes Nationwide
Insurance Giant Backs Lifetime Campaign
Advertising
WGA Strike Talks Bring Progress
The Writers Guild of America strike, which has crippled the regular business of the television broadcast networks, may be headed for a conclusion this week. Informal talks between the guild and the Alliance of Motion Picture & Television Producers have…
Campaigns Spend $16 Million on Last-Minute TV Ads
The presidential candidates’ level of ad spending in Super Tuesday states may pale in comparison with the level of spending in Iowa and New Hampshire, but TV stations may have generated $16 million in last-minute ad buys during the campaign’s…
Super Bowl Ad Preview: NFL Network Spot
The NFL Network will be running a new spot during Super Bowl XLII Sunday on Fox, and TelevisionWeek is delivering the first look. The reprises a theme from ads aired in the 2006 season showing how some fans’ predictions about…
Microsoft Bids $44.6 Billion for Yahoo!
Software giant Microsoft made a $44.6 billion offer for Yahoo! in an effort to challenge search giant Google in the Internet advertising business. The acquisition would be the biggest ever in the technology business. Both Yahoo and Microsoft have lagged…
SpotXchange Lands Investors
Online video ad network SpotXchange said it received its first round of angel funding. The company did not disclose the amount, but it said investors include Alex Bogusky, chief creative officer, Crispin Porter + Bogusky; Laurence Chang, former portfolio manager,…
Clinton Campaign Buys Hour for Town Hall Event on Hallmark Channel
The Clinton campaign is buying an hour on the Hallmark Channel on Feb. 4, the eve of the Super Tuesday presidential primaries in order to air part of a 90-minute campaign “Voices Across America” national town hall. The town hall…
McCain, Romney Boost Ad Spending
Spending on advertising on the Republican side is still expected to pale compared to that on the Democratic side for Tuesday’s Super Tuesday presidential races, but it’s starting to increase. The campaigns of Mitt Romney and John McCain both announced…
TNS, DirecTV Link for DVR Viewership Data; CBS, TiVo Also Partner
DirecTV and TNS Media Research said they are developing an audience measurement service based on a panel of 100,000 DirecTV subscribers. TNS DirecTView, to be introduced this year, will measure total viewing on a second-by-second basis, including live viewing and…