Sponsors Get Taste of ‘Top Chef’
Series Has Official Water, Ice Cream, Olive Oil, Even Trash Bag
Advertising
Hard to Swallow
You Won’t Be Hungry After Seeing This Nat Geo Show
Kite Rises at MediaVest
Agency Promotes ‘Culture of Insights’
Share of Advertising Spending by Media
Q1 2007 vs. Q1 2006 Overall ad spending fell 0.3 percent in the first quarter of 2007, according to TNS Media Intelligence. TV took a hit in both overall spending and as a share of overall media spending, although it…
TNS Study Sees Ad Spending Slowing, Shifting to Web
Advertising spending is expected to increase just 1.7 percent to $152.3 billion, according to a new forecast by TNS Media Intelligence. TNS had forecast 2.6 percent growth for the year in January and now expects traditional media to post their…
TV Upfront Takes Its Baby Steps
Ad Plans Exchanged, But Players Go Slow
Warner, VW Grab ‘Rescue Me’ Debut
MediaCom Clients to Share Sponsorship of Series Premiere
Campaign of Distinction: We Share
PBS Kids Sprout holds the distinction of being one of the few networks that launched on video-on-demand before earning a linear berth. The network debuted in April 2005 on VOD and added linear distribution that fall. As a growing network,…
Changes to Plan Can Prove Costly
Returning to Work Already Done Saps Media Team’s Forward-Looking Energy
Hispanic Upfront Likely Will Climb 7%
Telemundo Develops Ad-Free Telenovela; Unilever Works With Univision to Build Web-Based Show