When Hallmark Channel ran the Academy Award-winning documentary “March of the Penguins” in November, the film pulled in the network’s highest numbers to date with a 4.1 household rating, reaching more than 3 million homes. While the adorable flightless birds…
Because it programs to high school and college students, MTV has aired public service announcements on sexual health for a number of years. The network tweaked its campaign last year, adding spots designed to empower young women. “We usually do…
Clinton, Waters Top Show Lineup
Media agencies have begun sending spending plans to the broadcast television networks, the first step in the upfront negotiations process, sources said. One buyer said that Fox and ABC have received plans from about half the agencies. Fewer agencies are…
Marketing Execs Weigh in at IAB Conference
Use of mobile Internet and video content services will be measured by Nielsen Wireless, a new service to be launched by the Nielsen Co. in July. Headed by Nielsen VP Jeff Herrmann, who also leads Nielsen Games, the service is…
Turner Adds More Sponsors for Pepsi 400
Taking a Creative Approach
The best high school football players dream of playing in the National Football League. If the next best thing is playing on the NFL Network, then some high school stars will be getting their wish this month. NFL Network will…
June 6 , 2007 Index of Commercial Ratings vs. Live Program Ratings Broadcast Prime (Persons 18-49)* Nielsen Media Research last week released its first week of average commercial ratings. While many people think no one—particularly digital video recorder users—sticks around…