Some TV stations are helping area companies use promotional contests to entice viewers into coming up with creative services that normally would cost the advertising client many thousands of dollars.When Mr. ShowerDoor, a Naples, Fla.-based manufacturer, wanted to increase exposure…
PQ Media Study Values 2004 Deals at $1.88 Billion, a 46 Percent Surge From 2003
By Abbey KlaassenAdvertising Age Amid a fierce and ongoing struggle between networks and producers over who should get the cash from branded entertainment deals comes the troubling news that marketers already feel they’re being fleeced.Seventy-nine percent of major marketers polled…
Sales reps at KDUH-TV in Scottsbluff, Neb., had a hard time luring some radio advertisers over to TV until they presented a summer tourism package for the 2004 season.For small-business advertisers in this part of the 196th-ranked Cheyenne, Wyo.-Scottsbluff designated…
Viewing Climbs 11Percent, but Media Execs Complain Study Fails to Include Niche Groups
30-Second ‘Stories’ Run With Conventional Spots, Carry Automaker’s and Net’s Brands
Goal-Based Return on Objective Offers Advantages Traditional Measures Can’t Match
ABC affiliate KXLY-TV in Spokane, Wash., received more than 200 entries from viewers in its designated market area who contended they had the “Ugliest Yard” and wanted a chance to win an extreme yard makeover, including $5,000 in landscaping and…
Executives in Syndication, Cable Study Viewership Figures and Spar Over How They Should Be Interpreted
From the crash helmet on display at its headquarters to a national series of TV ads urging driver Dale Jarrett to race a delivery truck, UPS believes it’s getting maximum mileage from its multimillion-dollar NASCAR sponsorship. It’s an odd pairing…