When KVEW-TV in Kennewick, Wash., wanted to drive traffic to its Web site, the ABC affiliate launched an ad sales promotion that allowed advertisers to release additional information online about their products and services.“Ask the Professional,” which began as “Ask…
Price Hike Expectations Scaled Back as Broadcast Networks Flex Muscle in Early Deals
Speakers Advise Execs to Embrace New Technology and Get Closer to Consumers
Use Early Knowledge of Fall Broadcast Lineups to Target Series, Genres, Nights, Time Slots for Clients’ Brands
With the winter clothes shed, some TV stations are helping pair viewers and advertisers with promotions that will help viewers shed some pounds and sponsors increase exposure.NBC affiliate WFIE-TV in Evansville, Ind., chose three female finalists to compete for the…
Warm Weather, Longer Days Entice Consumers Away From TV, so Find Antidotes to Season’s Outdoor Fever
Consumers Spend 11 Percent of Their Lives in Front of Tube
Netlet’s Prime-Time Nonprogram Minutes Per Hour Rise to 13.9
Company Extending Its Q Likability Ratings to Dead Performers Whose Appeal May Be Useful to Advertisers
By Employing Basic Buying Strategies, Advertisers Can Increase Chances Their Message Will Stand Out