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In Depth

Column: Josef Adalian on Ben Silverman, The CW and ‘Swingtown’

Clearing out the notebook as the summer ends and a new TV season dawns… Ben Silverman has been at NBC for barely a year. His first development season was interrupted by a 100-day writers strike. Not a single show developed…

Fox Goes Sci-Fi to Measure ‘Fringe’ Ad Effectiveness

For its new science fiction series “Fringe,” Fox is employing some sci-fi type research that shows advertisers probably will get a bigger bang for their buck from the show’s new, low-commercial format. EXTREME MEASURES Fox is going to great lengths…

Nichols to Oversee Communications at OWN

Oprah Winfrey’s new cable network has tapped longtime Disney/ABC executive Nicole Nichols to serve as head of communications. Nicole Nichols Ms. Nichols, whose title will be senior vice president of communications and strategy for OWN: The Oprah Winfrey Network, most…

The Insider: Rachel Maddow Ready for Debut

MSNBC’s New Host on Odd Jobs, TV’s Big Time

Ten Questions for The CW Boss Dawn Ostroff

That giant whooshing noise heard by residents of Burbank, Calif., last week was the sound of the entire staff of The CW exhaling. After another painful summer filled with barely-on-the-radar ratings and rumblings about the future, the first week of…

Column: Web Video’s Barter Economy

There’s a joke in the new-media business that money never changes hands. But there’s a lot of truth to the proposition, because most independent Web video creators aren’t making money. That also means they aren’t in a position to pay…

Veoh Aims for Respectability

Veoh CEO Steve Mitgang may be winning his battle against the perception that his Web video destination is mainly a home for anime and porn. Veoh, which launched in 2006, regularly attracts about 3 million monthly visitors. It recently struck…

Behind McCain’s TV Ratings Win

Despite all the media coverage spurred by Barack Obama’s history-making presidential nomination, Republican presidential nominee John McCain walked away from his convention with record-breaking TV ratings. The Republicans averaged 34.5 million viewers for the three days of their convention, 14%…

Versus Hires Scarbrough as VP, Digital Media

Cable network Versus hired a new executive to oversee its digital media operations. The Comcast-owned cable network named Neal Scarbrough VP of digital media. Most recently, he was VP and editor-in-chief of Wasserman Media Group/Sportsnet. Previously he was general manager…

Fox’s ’24’ to Take Filming Break

The clock is stopping on “24.” Unhappy with the direction of some season-seven scripts, producers of the Fox drama have opted to shut down production of the show on Sept. 15, right after episode 18 wraps filming. Production is expected…